Content Marketing Program
Establishment of Organic Search + Attribution Reporting Capabilities for Pharmaceutical Company
Ascendia specializes in the invention and development of specialty pharmaceutical products and novel formulation technologies.
SEO + blog Program
Thought leadership + premium assets
Technical HubSpot Consulting
HubSpot Sales Professional
HubSpot Marketing Professional
Ascendia had yet to establish a formal marketing program and was not using a CRM which presented several challenges for the mid-market pharmaceutical company.
Their team had little visibility into the sales pipeline and zero reporting capabilities for attributing or measuring the ROI of existing marketing efforts.
Lacking a formalized process for engaging with web-generated leads and relying on limited, manual reporting — Ascendia found themselves unable to pull insights capable of linking marketing and sales cost with attributable revenue.
Compounding matters further, the Ascendia site relied almost entirely on direct traffic. Organic visibility was minimal, with the organic reach of the blog and resource center being virtually non-existent.
“The dedicated team of Mole Street professionals are a valued addition to our company’s commercial success.”
Mole Street developed and launched a strategic organic search and thought leadership blog program while standing up HubSpot Sales and Marketing Pro portals.
Custom attribution reporting dashboards now provide a clear line of sight into the company’s return on investment for all sales and marketing initiatives.
Our content marketing team worked hand-in-hand with Ascendia’s Chief Business Office, Director of Marketing, and their public relations firm to deliver a best-in-class SEO strategy and content program that drives 30%+ of the company's overall web traffic organically.
Beyond web traffic, Ascendia is now able to report on the exact
number of deals and total revenue attributable to the organic search and blog program.
In just one year, the program influenced $1,885,401 in revenue.
“In less than one year, our strategic content program resulted in Ascendia earning three featured snippets and 48 targeted keyword rankings on Google page one. We’ve helped Ascendia develop brand awareness and authority in the space, while enabling greater organic search discoverability and visibility into marketing and sales results.”
Quarterly business strategies
New deals from organic search
Contacts from organic search
To visually support the content marketing assets, our design team developed an overarching art direction to map a set of visual elements, such as illustrations, icons, patterns, and photography. With the new visual system in place, we established strategic rules around content design.
Using the core Ascendia brand elements as a foundation, we extended the visual brand by playing off the geometric shapes found in Ascendia’s logo to create a cohesive visual system that allows for flexible application across various creative formats.
Technical HubSpot Consulting
Mole Street established the company’s first CRM and provided technical and strategic guidance to customize the portal to meet business objectives.
- Technical and strategic set-up guidance
- CRM customization for company processes
- Sales automation setup
- Data migration guidance
- Custom marketing and sales dashboards
- Segmentation + contact management strategy