EdTech
Accelerate Revenue Growth With a High-Performance EdTech CRM powered by HubSpot
Attract, Convert and Retain More Customers With Centralized Data
Fragmented systems scatter data across platforms, forcing teams to jump between tools to piece together the customer journey. When departments chase insights, momentum stalls, errors arise and teams fail to move leads smoothly through the funnel.
By customizing HubSpot with an EdTech CRM use case in mind, marketing, sales and success teams work from the same data and in sync as a cohesive workforce. This cohesion transforms your funnel into a single, connected growth engine — creating a unified journey that transforms early interest into high-value, long-term relationships.
Enhance Lead Management With Smarter Sales + Marketing Alignment
Marketing teams often pass on leads to sales without enough context, while high-intent leads fail to progress through the funnel. When sales and marketing departments operate in separate systems, leads go cold, follow-ups fall through and conversions suffer, hampering growth.
Through a tailored approach, Mole Street implements custom lead scoring models, automated handoffs and lifecycle stage tracking within HubSpot. Mole Street configures workflows, engagement tracking and reporting dashboards that equip both sales and marketing with the context and tools they need to collaborate effectively and convert high-intent leads faster.
Eliminate Operational Bottlenecks With Full-Funnel Visibility
Siloed teams obscure visibility. Marketing can’t see which leads actually convert. Sales lack context. Customer success can’t track engagement or customer sentiment. Everything from demand generation to conversion through to engagement is hampered.
Mole Street unifies data across teams with an EdTech CRM, empowering departments to collaborate in real time, personalize outreach at scale and make smarter decisions that accelerate growth. Attract, close and retain customers through one connected, conversion-ready system to accelerate growth.
Scale Smarter With HubSpot’s High-Performance CRM Customized for EdTech Companies
Legacy platforms like Marketo, Pardot, Salesforce Marketing Cloud and outdated CRMs may have driven early growth, but they’re holding you back. High maintenance costs, rigid workflows and poor usability hamper momentum and stifle your ability to innovate and adapt.
A CRM powered by HubSpot that is customized for the EdTech use case, unifies your data and aligns your teams—so marketing drives higher-quality leads, sales accelerates conversions and customer success strengthens retention. Empower your firm with full-funnel alignment and operational clarity, so your teams can scale with speed, precision and confidence.
Ensure Clean, Actionable Data for Smarter Campaigns
Poor data hygiene erodes performance across the entire funnel, leading to mistargeted campaigns, unreliable reports and missed opportunities. Without a clean, organized CRM, your teams lack the vision to make data-driven decisions that take you closer to your goals.
Mole Street conducts comprehensive data audits, implements custom field mappings and sets up bi-directional syncs to ensure your contact, deal and activity data is always accurate and up to date. Fuel smarter campaigns, sharper segmentation and clearer handoffs from lead generation through to conversion.
Scale Onboarding, Events and Engagement With Automation
As you grow, manual processes become a bottleneck. Without automation, onboarding, event follow-up and lead nurturing can’t scale fast enough to keep up.
Mole Street implements scalable workflows that trigger personalized emails, update contact records and automate event registration processes. Deliver high-touch engagement at scale—driving faster onboarding, deeper relationships and improved retention without expanding your team.
Demonstrate Your Value to Clients With Unified Reporting and Attribution
Educational institutions demand proof of ROI. But without connected systems, data remains fragmented and impact goes unmeasured. This can impact customer relations and retention, reducing your ability to prove success or demonstrate long-term value.
Mole Street integrates your CRM, marketing platforms and third-party tools to create unified dashboards and attribution models. Prove impact at every stage of the funnel with clear, actionable insights that validate success, drive renewals and power long-term growth.
Tailored HubSpot Services That Fuel Scalable Growth for Modern EdTech Teams
Your digital infrastructure is unique—and it creates different obstacles for your sales, marketing and customer success teams. Together, these challenges create blind spots in your funnel, limit visibility across the customer journey and make it harder to scale with speed.
As your growth partner, Mole Street customizes its approach to meet your unique challenges—empowering your sales, marketing and customer success teams to work as a cohesive unit powered by centralized data. Drive operational clarity with a customized CRM solution that provides alignment across your funnel and transforms every touchpoint into a growth opportunity.
HubSpot Implementations for EdTech
A successful implementation of HubSpot’s unified customer platform ensures your marketing, sales and customer success teams operate from the same data source—streamlining operations and accelerating growth. Mole Street partners with EdTech providers to build customized HubSpot CRM instances that align pipeline tracking, onboarding workflows and client engagement in one connected platform.
- Modernize Sales & Onboarding Pipelines: Replace outdated systems with a fully integrated HubSpot CRM that tracks leads from first touch through to activation and renewal
- Custom CRM Configuration for EdTech: Build tailored workflows for lead nurturing, sales handoffs and client onboarding—all automated and measurable
- Unify Marketing, Sales and Customer Success: Track buyer behavior, engagement and account health in one system to improve collaboration and retention
Data Migrations
Mole Street’s secure, structured data migration process ensures your historical lead, contact, deal and activity data transfers seamlessly into HubSpot—without disrupting your operations or losing critical insights.
- Clean, Consolidate and Structure Sales + Marketing Data: Standardize historical lead info, trial signups and demo requests to fuel segmented outreach
- Significant experience with Data Migrations: Preparation, planning and execution when transferring key data like contact history, engagement and product usage without duplication, corruption, or data loss
Custom Integrations
EdTech providers often rely on multiple platforms—LMS, webinar software, product analytics and more. Mole Street builds custom integrations between HubSpot and your existing tools to create a single source of truth for your teams.
- Connect HubSpot to Your Ecosystem: Integrate with platforms like Salesforce, On24, Cvent, Intercom, Segment, or proprietary systems
- Automate Workflows Across Teams: Eliminate manual data entry and power personalized outreach based on real-time user behavior
- Improve Operational Efficiency: Ensure data flows seamlessly between product, marketing, sales and customer success platforms
Corporate Websites for EdTech Companies
Your website is often the first touchpoint for prospective customers. A dated, clunky site that’s complicated to update on your own can lead to high bounce rates and missed opportunities. Mole Street designs high-converting EdTech websites that align with your brand and sales goals.
- Optimize for Conversions: Design clear pathways from content to demo requests, signups and purchases
- Improve UX for Complex Journeys: Build intuitive navigation for diverse audiences—admins, teachers, students and institutions
- Enable Agile Updates: Build on HubSpot CMS so your team can update landing pages, CTAs and content without developer support
Customer Portals for EdTech Platforms
Whether it’s accessing onboarding materials, viewing product usage reports, or requesting support, self-service is critical. Mole Street builds branded customer portals that enhance your users’ experience while reducing internal workload.
- Enable Scalable Onboarding + Support: Automate FAQs, training modules, ticketing and account info updates
- Drive Product Adoption + Engagement: Surface usage stats, recommendations and feature updates within a user-friendly portal
- Ensure Compliance + Security: Implement MFA, user permissions and secure access to customer data
Strategic Consulting
Growth-stage EdTech companies often lack the bandwidth to plan and optimize CRM strategy in-house. Mole Street delivers ongoing consulting to help you scale faster, reduce churn and unlock new opportunities with HubSpot.
- Optimize Your Funnel: Continuously refine your lifecycle stages, lead scoring and attribution to maximize conversion and retention
- Uncover Growth Opportunities: Analyze CRM and product data to identify upsell triggers and pipeline gaps
- Align Tech + Teams: Ensure marketing, sales and success teams are using the platform effectively and consistently
Managed Services
Instead of relying on internal teams to maintain your CRM and marketing automation, EdTech companies can leverage Mole Street’s managed services for scalable, on-demand support.
- Dedicated Strategic Consultant: Access a HubSpot expert who understands your GTM model and funnel priorities
- Technical + Creative Support: Get help with email workflows, analytics, reporting, integrations and portal updates
- On-Demand Execution: Launch faster with expert support for campaigns, A/B testing, workflow optimization and more
Mole Street Insights
