Replatform to HubSpot | Migration

How Much ROI Are You Leaving on the Table with a Legacy Platform?

Every month on a legacy CMS means lost revenue, slower execution and missed opportunities. See how HubSpot compares against legacy platforms and why enterprise teams are leaving legacy systems.

Features:

HubSpot CMS

See All Features and Applications

Annual Licensing Cost

Included with platform

Dev Dependency

Low

Speed to Launch

Hours to Days

Total Cost of Ownership (3 yrs)

$50K–$100K

Marketing Autonomy

High

Sitecore

See All Features and Applications

Annual Licensing Cost

$100K+ annually

Dev Dependency

High

Speed to Launch

Weeks to Months

Total Cost of Ownership (3 yrs)

$300K+

Marketing Autonomy

Low

Adobe AEM

See All Features and Applications

Annual Licensing Cost

$150K–$200K annually

Dev Dependency

Very High

Speed to Launch

Weeks to Months

Total Cost of Ownership (3 yrs)

$400K+

Marketing Autonomy

Very Low

Drupal (Enterprise Setup)

See All Features and Applications

Annual Licensing Cost

Variable (dev + hosting costs)

Dev Dependency

High

Speed to Launch

Weeks

Total Cost of Ownership (3 yrs)

$200K–$300K

Marketing Autonomy

Medium

Annual Licensing Cost

Included with platform

$100K+ annually

$150K–$200K annually

Variable (dev + hosting costs)

Dev Dependency

Low

High

Very High

High

Speed to Launch

Hours to Days

Weeks to Months

Weeks

Total Cost of Ownership (3 yrs)

$50K–$100K

$300K+

$400K+

$200K–$300K

Marketing Autonomy

High

Low

Very Low

Medium

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Industry: Finance

How Mole Street Helped a $7B Credit Union Rip Out Sitecore and Modernize in Weeks

Read The Case Study

Removed developer dependence

Unified sales, marketing & ops on one platform
Passed third-party security audits
Improved UX, accessibility and load times

❝

"HubSpot melted down the ice walls. It’s now easier to have work completed because we don’t have to rely on tech people to get things done.

And if they were inundated with work, then some of our marketing and sales updates would have to fall to the wayside because there was another fire to put out."

Too many teams are stuck with rigid CMS platforms that drain budget, slow down execution and create constant friction between marketing and IT. You’re not the only one rethinking your CMS.

Marketing Bottlenecks

Routine updates take weeks. Campaigns are delayed waiting on dev teams.

Mounting Overhead

License costs, custom dev and IT support inflate total cost of ownership.

Security Risks

Delayed patches and manual updates leave your site vulnerable to threats and compliance gaps.

Disconnected Systems

Marketing, sales and service operate in silos. No unified customer view. No shared data layer.

Launch Risk & Downtime

Complex workflows raise the risk of failed deploys and lost revenue.

$100K+ in Annual Savings

Eliminate high licensing fees, third-party dev costs, and bloated support retainers.

Complete Marketing Autonomy

Make real-time site updates, launch campaigns, and personalize experiences—no dev tickets required.

Zero Downtime, Zero Risk

Launch confidently with Mole Street’s proven, compliance-ready process.

Unified Customer Experience

Connect marketing, sales, and service on one platform with shared data and reporting.

Faster Time-to-Launch

Move from idea to execution in days, not weeks—so you can capitalize on opportunities in real time.

Optimize Performance & User Experience

Enjoy built-in speed, accessibility, and SEO improvements from day one.

Enterprise-Grade Security & Compliance

Migrations aligned with SOC 2, ISO 27001, GDPR, and accessibility standards.

Web Strategy

Set the foundation for success.
We align around your goals, users, and site architecture.

Website Research – Full audit of your site performance, SEO, structure, and analytics
Sitemap – Visual mapping of your new site’s structure and navigation
Content Architecture – Documentation outlining the purpose and content of each page
Content Outlines – Guides your team in rewriting or reusing content for new layouts

Design

Transform insights into scalable UX.
We bring your brand to life through clean, modular design systems.

Wireframes – Low-fidelity layout of modules, sections, and page templates
UI Design – High-fidelity visuals for desktop and mobile, including full homepage design
Accessibility Compliance – WCAG AA standards baked into every design
Design Inspiration Workshops – Collaborative sessions to explore visual direction and bring your brand vision to life.
3 Rounds of Feedback - Collaborative iteration to get it right

Site Production

Build, test, and launch with confidence.
We handle all technical lift so your team doesn’t have to.

Template & Module Development – Built on a modern tech stack (SCSS, ES6, React, Webpack)
Content Population – Mole Street will bring your new site to life in HubSpot’s Content Staging environment, giving you a fully navigable prototype for review before launch.
QA + UAT – Internal and client testing to ensure speed, accuracy, and UX
URL Redirects - Mole Street preserves SEO equity by managing redirects strategically as part of your site migration plan.
Launch Support – Includes a pre-launch checklist, IT coordination, and post-launch QA
Training + Monitoring - Loom videos, 10 days of post-launch monitoring, and hands-on support to ensure your team is fully enabled.

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Michele Herzog

Director of Technology

Michele Herzog has 5+ years of experience leading enterprise HubSpot CMS migrations. As a senior full-stack developer, she builds scalable, high-performance websites that meet strict compliance standards like SOC 2 and GDPR.

She will lead the technical execution to ensure your migration is smooth, secure, and built to scale.

Alison Lamb

Manager, Creative

Alison Lamb brings over 13 years of experience leading brand, UX, and design strategy for enterprise and agency teams.

She’s known for translating complex business goals into intuitive experiences, ensuring your new site is aesthetically stunning and built to scale.

Erin Pearson

Manager, Consulting

Erin Pearson has 15+ years of experience leading digital strategy and RevOps for organizations ranging from startups to Fortune 500s.

She focuses on transforming marketing operations into scalable systems that drive alignment and measurable growth. Her strategic leadership ensures your migration delivers both operational clarity and ROI.

Read our most frequently asked questions about CMS replatforming to HubSpot to uncover insights that simplify your migration journey.

What does replatforming to HubSpot CMS mean?

Replatforming to HubSpot CMS means moving your entire website—content, templates, and tech stack—from your current platform into HubSpot’s CMS.

It goes beyond basic migration by rebuilding your site to work natively within HubSpot while integrating marketing tools and CRM data.

Can I migrate from WordPress to HubSpot?

Yes, you can migrate from WordPress to HubSpot by transferring your website content, rebuilding page templates, and recreating key functionality within the HubSpot CMS.

The migration ensures your site is fully optimized for performance, security, and marketing integration while maintaining your brand’s look and feel.

Can I move my website from Sitecore or Adobe Experience Manager to HubSpot?

Yes, you can move your website from Sitecore or Adobe Experience Manager (AEM) to HubSpot.

We specialize in migrating from complex enterprise CMS platforms and recreating a scalable, modern experience on HubSpot’s flexible, marketer-friendly infrastructure.

How long does it take to replatform a website to HubSpot CMS?

Replatforming a website to HubSpot CMS typically takes 6 to 12 weeks. Timeline depends on your site’s size, complexity, number of custom features, and whether you’re also redesigning during the migration.

What are the benefits of moving to HubSpot CMS?

The benefits of moving to HubSpot CMS include faster website updates, built-in CRM and marketing automation, improved site security, and a more intuitive editing experience for marketers.

It reduces reliance on developers, centralizes data and content, and enables teams to launch campaigns and make changes quickly—all from one connected platform.