Mole Street & Kinective Partnership for Credit Unions and Banks

Who Are Kinective?

Kinective is a financial services technology company that helps credit unions securely connect their core systems to modern digital platforms.

They specialize in:

Unlocking and normalizing core banking data
Connecting legacy systems with fintech and marketing tools
Reducing operational friction without replacing core infrastructure

Kinective works with thousands of banks and credit unions to make member data accessible, usable, and ready for activation across the organization.

Member data lives in systems designed for compliance and transaction processing. These systems are not built for segmentation, personalization, or campaign execution. As a result, marketing teams lack direct access to the insights they need to engage members effectively.

Credit Unions Have the Data. They Just Can’t Use It.

Campaign Execution Depends on IT and SQL Queries

Basic marketing tasks often require IT support and custom SQL queries. Even simple segmentation requests can take weeks, slowing execution and causing teams to miss time-sensitive opportunities.

Member and Marketing Data Live in Separate Systems

Leads, prospects, and members exist across disconnected platforms. Without a unified view of the member lifecycle, marketing teams cannot clearly track progression from prospect to member to product holder, limiting cross-sell and measurement.

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Personalization and Growth Opportunities Are Missed

Without access to real-time member insights, campaigns remain broad and generic. Key moments such as loan payoffs, balance changes, and lifecycle events go unaddressed, reducing engagement and revenue impact.

Kinective Unlocks Your Data. Mole Street Activates It.

Your core banking system contains the full picture of each member, but that data is inaccessible to marketing. Kinective extracts and normalizes 97+ data fields from the core into HubSpot. Mole Street then applies the architecture and automation needed to turn that data into targeted, revenue-generating campaigns. Together, they convert data silos into member growth.

Unlock Secure Access to Complete Member Data

Gain governed access to core member data, including products, balances, and behaviors, without compromising security or compliance.

Eliminate Marketing Dependence on IT

Enable marketing teams to segment and launch campaigns independently, without ongoing IT tickets or SQL requests.

Unify the Member Lifecycle in One View

Bring prospect, member, and product data together to create a clear, end-to-end view of the member journey.

Personalize Engagement Based on Real Member Behavior

Use actual member activity and product data to deliver more relevant, targeted marketing at scale.

Activate Growth Without Disrupting Core Systems

Apply member data across marketing initiatives without replacing core systems or increasing operational risk.

Translate Data Access Into Measurable Action

Ensure member data is not just visible, but usable for execution, optimization, and measurable outcomes.

Step 1: Extract and Structure Member Data

Kinective securely pulls and normalizes member data from the core system so it can be used outside of transaction processing.

Step 2: Activate Data Inside HubSpot

Mole Street models that data correctly in HubSpot, enabling segmentation, automation, and lifecycle visibility.

Step 3: Execute and Measure Growth

Marketing teams use real member data to launch targeted campaigns and measure impact without IT bottlenecks.

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Industry: Credit Unions

Equipping Mississippi’s Largest Credit Union With Full Marketing Autonomy in 90 Days

Read Case Study

Keesler Federal Credit Union is Mississippi’s largest credit union, serving 365,000+ members with $5 billion in assets. After acquiring Jefferson Financial and adding 40,000 members, Keesler needed to unlock member data and empower marketing to operate independently.

Read the case study to see how Mole Street and Kinective bridged Jack Henry Symitar and HubSpot, delivering 97 data fields and full marketing autonomy in just 90 days.

100%

Marketing Autonomy

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Mole Street has been vital in getting us up and running, setting up the data mapping, organizing the templates, and getting our team fully onboarded and trained

Susan Song - CMO

Industry: Credit Unions

How a National Credit Union Strengthened Customer Relationships through Exceptional Digital Experiences

Read Case Study

Pennsylvania State Employees Credit Union (PSECU) manages more than $7 billion in assets for its 560,000+ members. Discover how a HubSpot integration allowed PSECU to streamline its tech stack and take control of its data to build customer relationships.

Unified data

for marketing, sales, and operations teams

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Mole Street’s guidance was fantastic. The website they put together has achieved our goals. To do that alone would have been really daunting. But they shepherded us through this process while keeping the guide rails on. They guided us through the process helping us to stay focused on where to spend our efforts to drive forward and avoid getting bogged down by things that would slow us down.

Mike Zeiders - Application Service Delivery Manager

Industry: Credit Unions

How a Credit Union Modernized Its Digital Experience and Streamlined Operations

Read Case Study

Tropical Financial Credit Union of South Florida is a not-for-profit, member-owned financial cooperative that has been serving its community since 1935. Learn how Mole Street helped transform its website, enhance user experience, and automate manual processes for improved efficiency.

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The Mole Street team brings exceptional service and a collaborative effort to your business. Their team is eager to help in guiding you to your goals, and they also work to teach you alongside the work they do. They are great to work with and treat you like more than a customer, reaching out during holidays and going above and beyond the scope of work. They’re a great partner if you’re looking for an extension to your team.

Kara Yacquinta - Marketing Manager

Personalization

Before

Broad, limited personalization

After

Targeted, automated campaigns

Impact

More relevant member outreach and engagement

Data Access

Before

Member data locked in core systems

After

Governed access to complete member data

Impact

Marketing decisions based on real member insight

Execution Speed

Before

Campaigns dependent on IT and SQL queries

After

Self-service segmentation and execution

Impact

Faster launches and fewer missed opportunities

Measurement and Growth

Before

Limited visibility into outcomes

After

Measurable, data-driven performance

Impact

Clear attribution and improved ROI

Discover answers to common questions about security, implementation, and how the Mole Street and Kinective partnership works in real credit union environments.

How is this different from a standard HubSpot integration?

Most HubSpot integrations provide limited or surface-level data. This partnership delivers structured, governed access to core member data and ensures it is modeled correctly in HubSpot so it can actually be used for segmentation, automation, and measurement.

Does this replace our core banking system?

No. Core systems remain fully intact. The partnership provides secure access to member data without replacing or disrupting existing core infrastructure.

How does this impact IT teams?

It reduces ongoing IT involvement. Once the data is structured and activated, marketing teams can build segments and launch campaigns independently, eliminating repeated SQL requests and manual reporting.

Is member data secure and compliant?

Yes. Data access is governed, controlled, and designed specifically for regulated financial environments. Security, compliance, and data integrity are foundational to the approach.

How long does implementation typically take?

Timelines vary by environment, but many credit unions begin seeing usable access to member data early in the engagement, with full activation achieved in a matter of weeks rather than months.

What types of data can be accessed?

This includes core member attributes such as products held, balances, loan activity, lifecycle indicators, and behavioral signals, structured in a way that supports marketing and growth use cases.

Who is this partnership best suited for?

This solution is best for credit unions that want to reduce dependence on IT, gain clearer visibility into the member lifecycle, and activate member data for growth without disrupting core systems.