Mole Street & Kinective Partnership for Credit Unions and Banks

The Banking Operations Platform That Makes Intelligent Banking Possible

Who Is Kinective?

Through their comprehensive Banking Operations Platform, Kinective enables financial institutions to modernize their operations, connect their enterprise systems, and activate their data to deliver smarter, more personalized experiences at scale.Kinective Data Intelligence creates a single source of truth by:

Connecting core banking, digital banking, lending, card services, and marketing tools like HubSpot
Normalizing data into navigable structures with data mapping logic configured specifically for banking
Delivering real-time insights to the right team member at the right time

With 40+ core system integrations and 100+ fintech integrations, Kinective makes data accessible, usable, and ready for activation across the organization. This is how financial institutions deliver truly personalized experiences that foster deeper member relationships and drive sustainable growth.

Member data lives in core systems designed for compliance and transaction processing. These systems are not built to connect with HubSpot. As a result, marketing teams cannot access core member data inside HubSpot, which is where they segment audiences, personalize engagement, and execute campaigns.

Campaign Execution Depends on IT and SQL Queries

Member data is not accessible inside HubSpot, forcing marketing teams to rely on IT or operations for list generation. These requests often take weeks and require custom SQL queries and manual data pulls. By the time campaigns launch, time-sensitive opportunities have already passed.

Member and Marketing Data Live in Separate Systems

Leads, prospects, and members exist across disconnected platforms. Without a unified view of the member lifecycle, marketing teams cannot clearly track progression from prospect to member to product holder, limiting cross-sell and measurement.

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Personalization and Growth Opportunities Are Missed

Without access to real-time member insights, campaigns remain broad and generic. Key moments such as loan payoffs, balance changes, and lifecycle events go unaddressed, reducing engagement and revenue impact.

Kinective Unlocks Member Data. Mole Street Activates It In HubSpot.

Member data exists in the core, but it cannot be accessed or activated inside HubSpot. Kinective Data Intelligence securely extracts and normalizes 97+ data fields into HubSpot. Mole Street then models that data and builds the architecture and automation required to turn it into targeted, revenue-generating campaigns.

Unlock Secure Access to Complete Member Data

Gain governed access to core member data inside HubSpot, including products, balances, and behaviors, without compromising security or compliance.

Eliminate Marketing Dependence on IT

Enable marketing teams to segment and launch campaigns independently, without ongoing IT tickets or SQL requests.

Unify the Member Lifecycle in One View

Bring prospect, member, and product data together inside HubSpot to create a clear, end-to-end view of the member journey.

Personalize Engagement Based on Real Member Behavior

Use actual member activity and product data to deliver more relevant, targeted marketing at scale.

Activate Growth Without Disrupting Core Systems

Apply member data across marketing initiatives without replacing core systems or increasing operational risk.

Translate Data Access Into Measurable Action

Ensure member data is not just available, but usable inside HubSpot for execution, optimization, and measurable outcomes.

Kinective Data Intelligence unlocks and organizes member data from across your institution, transforming siloed information into a structured, usable foundation. While banks and credit unions hold vast amounts of data across core banking and operational systems, much of it remains fragmented and inaccessible. Kinective Data Intelligence collects, normalizes, and unifies this data to create a reliable source of truth.

Step 1: Collect Data Across Systems

Kinective Data Intelligence connects to your core banking system (Jack Henry Symitar, DNA, Corelation, etc.) and extracts complete member data.

Step 2: Optimize & Normalize

Raw data is transformed and normalized into a unified, actionable format. Shared emails, multiple accounts, complex relationships. This is all handled automatically.

Step 3: Organize for Action

Clean, curated data is organized and ready for activation in HubSpot. Your marketing team gets a complete view of every member.

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Industry: Credit Unions

Equipping Mississippi’s Largest Credit UnionWith Full Marketing Autonomy in 90 Days

Read Case Study

Keesler Federal Credit Union is Mississippi’s largest credit union, serving 365,000+ members with $5 billion in assets. After acquiring Jefferson Financial and adding 40,000 members, Keesler needed to unlock member data and empower marketing to operate independently.

Read the case study to see how Mole Street and Kinective bridged Jack Henry Symitar and HubSpot, delivering 97 data fields and full marketing autonomy in just 90 days.

100%

Marketing Autonomy

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Mole Street has been vital in getting us up and running, setting up the data mapping, organizing the templates, and getting our team fully onboarded and trained

Susan Song - CMO

Mole-Street-Case-Study-PSECU-Featured-Image

Industry: Credit Unions

How a National Credit Union StrengthenedCustomer Relationships through ExceptionalDigital Experiences

Read Case Study

Pennsylvania State Employees Credit Union (PSECU) manages more than $7 billion in assets for its 560,000+ members. Discover how a HubSpot integration allowed PSECU to streamline its tech stack and take control of its data to build customer relationships.

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Mole Street’s guidance was fantastic. The website they put together has achieved our goals. To do that alone would have been really daunting. But they shepherded us through this process while keeping the guide rails on. They guided us through the process helping us stay focused on where to spend our efforts to drive forward and avoid getting bogged down by things that would slow us down

Mike Zeiders - Application Service Delivery Manager

Industry: Credit Unions

Securely extracts and normalizes member, account, and transaction data from Symitar cores.

Fiserv DNA

Connects modern, real-time core data to downstream platforms for structured activation.

Fiserv Premier

Unlocks account and member data from legacy Fiserv environments for unified use.

Corelation KeyStone

Transforms KeyStone core data into structured, member-level insights outside the core.

FIS Horizon

Provides access to Horizon core data for centralized visibility and activation.

FIS IBS

Enables reliable extraction of member and account data from IBS core systems.

Discover answers to common questions about security, implementation, and how this solution works for credit unions and banks.

How is this different from a standard HubSpot integration?

Most HubSpot integrations provide limited or surface-level data. This solution delivers structured, governed access to core member data and ensures it is modeled correctly in HubSpot so it can actually be used for segmentation, automation, and measurement.

Does this replace our core banking system?

No. Core systems remain fully intact. The solution provides secure access to member data without replacing or disrupting existing core infrastructure.

How does this impact IT teams?

It reduces ongoing IT involvement. Once the data is structured and activated, marketing teams can build segments and launch campaigns independently, eliminating repeated SQL requests and manual reporting.

Is member data secure and compliant?

Yes. Data access is governed, controlled, and designed specifically for regulated financial environments. Security, compliance, and data integrity are foundational to the approach.

How long does implementation typically take?

Timelines vary by environment, but many credit unions and banks gain usable access to member data early in the engagement, with full activation typically achieved in weeks rather than months.

What types of data can be accessed?

This includes core member attributes such as products held, balances, loan activity, lifecycle indicators, and behavioral signals, structured in a way that supports marketing and growth use cases.

Who is this partnership best suited for?

This solution is well suited for credit unions and banks seeking to reduce dependence on IT, gain clearer visibility into the member lifecycle, and activate member data for growth without disrupting core systems.