How a Law Firm Turned a Static Website Into a Dynamic Growth Platform
Client Overview
Muller Brazil LLP is a personal injury law firm dedicated to providing transparent, client-focused representation. Based in the Northeast, the firm sought to expand into new practice areas and elevate its client experience through modern technology. To support growth, the firm needed a unified platform to manage marketing, sales, and operations seamlessly.
Client: Muller Brazil LLP
Industry: Legal Services (Personal Injury Law)
Solution Delivered: HubSpot CMS implementation, CRM and Sales Hub enablement, brand refresh, and digital transformation
HubSpot Products Used: CMS Hub, Marketing Hub, Sales Hub, CRM
Timeline: Multi-phase engagement
Unified CRM, CMS, and Sales Data
All core systems now run on HubSpot, giving the organization a single source of truth.
Independent Lead Management and Performance Tracking
Staff can manage leads and monitor results without technical support or bottlenecks.
Modern, Accessible Website Experience
A new HubSpot CMS site delivers a cleaner user experience and supports ongoing updates.
Improved Efficiency and Team Visibility
Operational workflows became faster and clearer, strengthening collaboration across teams.
Future-Ready Platform for Growth
A scalable digital foundation supports new services, expansion, and continued innovation.
The Challenge
Muller Brazil was ready to expand into new service lines but lacked the infrastructure to support growth. Manual processes, an outdated website, and limited visibility into client activity created barriers to scaling operations and delivering a seamless client experience.
Outdated Brand and Website Experience
Muller Brazil’s legacy website no longer reflected the firm’s professionalism or client-first mission. The outdated design limited credibility and usability, preventing the site from reinforcing trust or supporting modern digital engagement.
Lack of Connected Systems
Without a CRM or CMS, teams had no unified view of client data. Manual processes made it difficult to track leads, manage outreach, or measure performance, leading to inefficiencies and missed opportunities.
Limited Internal Visibility
Fragmented data and inconsistent reporting restricted insight into marketing and sales activity. Leadership lacked visibility into lead sources, engagement trends, and overall business performance, making planning and forecasting challenging.
Key Deliverables
HubSpot Implementation
Unified CRM, Sales, and Marketing Hubs within a single platform to improve alignment and streamline operations.
Website Enablement
Launched an accessible modular site on HubSpot CMS that supports easy updates and a consistent user experience.
Data Integration
Centralized lead and client data to provide full visibility across teams and reduce manual reconciliation.
Reporting Dashboards
Built real time dashboard views that surface pipeline insights and performance trends at a glance.
Workflow Automation
Streamlined intake and follow up processes to remove manual steps and ensure timely, consistent engagement.
Team Enablement
Trained staff for confident long term HubSpot use and greater independence in daily platform management.
The Solution
Mole Street partnered with Muller Brazil to build a scalable, connected HubSpot ecosystem designed for visibility, efficiency, and growth. The engagement delivered a new website, integrated CRM, and automated reporting framework. This gave Muller Brazil the tools and confidence to grow in a competitive market.
HubSpot Implementation and Data Integration
Mole Street implemented HubSpot as Muller Brazil’s central platform, unifying client data, automating lead capture, and establishing the foundation for scalable, data-driven operations.
Website Enablement on HubSpot CMS
A new HubSpot CMS website modernized the firm’s digital presence, improving credibility, navigation, and internal control while supporting fast, flexible content updates.
CRM and Sales Hub Optimization
Mole Street configured HubSpot Sales Hub to match Muller Brazil’s intake and qualification process, enabling clear pipeline visibility, automated follow-up, and more efficient client management.
Custom Reporting and Performance Dashboards
Leadership gained real-time insight into lead sources, attribution, and ROI through connected dashboards that eliminated manual reporting and surfaced actionable performance data.
Team Enablement and Adoption
Through training, documentation, and hands-on support, Mole Street equipped the Muller Brazil team to manage HubSpot confidently and independently, ensuring lasting platform adoption.
Before and After Mole Street
Client Management
Before
Manual tracking
After
Unified HubSpot CRM
Impact
Full visibility and automation
Website
Before
Outdated and static
After
HubSpot CMS with modular design
Impact
Easier updates and better UX
Data and Reporting
Before
No visibility
After
Real time dashboards
Impact
Confident decision making
Sales Operations
Before
Unstructured
After
Automated workflows
Impact
Faster follow ups, fewer errors
Team Enablement
Before
Dependent on external support
After
Self sufficient in HubSpot
Impact
Sustainable operations
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