Aligning Sales and Marketing to Drive Growth for a Fintech Brand
Client Overview
FUSE Autotech is an award-winning automotive fintech company modernizing the car buying and financing experience. Through its proprietary technology, FUSE enables dealerships to streamline retail operations, improving profitability and the customer journey. Following its $10 million Series A, FUSE set out to scale its go-to-market operations and digital infrastructure in preparation for its debut at the National Automobile Dealers Association (NADA) Conference.
Client: FUSE Autotech
Industry: Automotive Fintech
Solution Delivered: HubSpot Enterprise Implementation and Digital Infrastructure Enablement
HubSpot Products Used: Marketing Hub Enterprise, Sales Hub, CMS Hub
Timeline: 12-week implementation sprint with ongoing optimization support
Key Outcomes
Enterprise-Grade HubSpot Alignment
Marketing and sales now operate on a unified Enterprise platform designed for shared visibility and coordinated execution.
Real-Time Visibility Through Automated Workflows and Dashboards
Automated systems provide instant insight into performance, pipeline movement, and campaign impact.
9,000 Sessions and $113,870 in Influenced Revenue
A system-enabled event campaign drove significant traffic and measurable revenue contribution.
Unified Data Architecture
Lead management and engagement activity are now connected end-to-end for complete journey clarity.
Scalable, Insight-Driven Growth Foundation
A modern operational framework supports long-term expansion and continuous performance improvements.
Jane Smith
Position Title Goes Here
The Challenge
With rapid expansion following new funding and a major industry conference on the horizon, FUSE needed a modern digital foundation capable of scaling alongside its ambitious growth plans.
Disconnected Systems and Manual Processes
FUSE lacked centralized visibility into its pipeline and campaign performance. Disparate systems and manual workflows limited reporting accuracy and slowed execution.
Limited Marketing-to-Sales Alignment
Without automation and shared data visibility, marketing and sales teams struggled to attribute leads and measure campaign impact effectively.
Tight 12-Week Deadline
Preparing for the NADA conference required launching a digital presence and integrated HubSpot environment within a 12-week window. This was a challenge that demanded precision and technical expertise.
Key Deliverables
HubSpot Implementation
Unified Marketing, Sales, and CMS Hubs within a single scalable system to streamline operations and growth.
Automation
Multi stage nurture workflows and lead routing remove manual effort and create consistent movement across the funnel.
Reporting
Custom dashboards provide real time visibility into pipeline activity and overall performance trends.
Data Architecture
Standardized properties and segmentation support clean, accurate reporting across every team.
Enablement
Hands on training and documentation empower internal teams to confidently own the platform long term.
Governance
An operational framework ensures continuous optimization and supports future scalability.
The Solution
Mole Street partnered with FUSE to build a scalable, data-driven digital foundation powered by HubSpot Enterprise. The engagement combined strategic implementation, automation, and reporting enablement. This laid the groundwork for future growth and sales alignment.
HubSpot Implementation for Unified Operations
HubSpot was deployed as the central system for marketing and sales, with a scalable data model and governance in place. The initial 12-week website sprint integrated seamlessly into the new HubSpot environment.
Automation Framework for Scalable Engagement
Automated workflows replaced manual processes and powered consistent engagement before, during, and after the NADA conference . This improved follow-up speed and lead progression.
Reporting Infrastructure for Full Visibility
Custom dashboards provided real-time insight into traffic, influenced revenue, and pipeline performance, giving leadership clear visibility across marketing and sales activity.
Team Enablement for Long-Term Adoption
Hands-on training and ongoing optimization empowered internal teams to manage, refine, and scale HubSpot independently as the business grew.
Before and After Mole Street
CRM Architecture
Before
Disconnected systems
After
Unified in HubSpot Enterprise
Impact
Single source of truth for all teams
Lead Nurture
Before
Manual and inconsistent
After
Automated workflows
Impact
Faster engagement and conversion
Reporting
Before
Limited and manual
After
Custom HubSpot dashboards
Impact
Real time insights and accountability
Team Enablement
Before
Dependent on external support
After
Trained and self sufficient
Impact
Sustainable internal ownership
Marketing to Sales Alignment
Before
Fragmented
After
Fully integrated in HubSpot
Impact
Clear attribution and visibility
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