Saas/Tech

How a Lead Generation Agency Scaled for Growth with a Connected HubSpot Ecosystem

10 min read

Client Overview

Belkins.io is a global B2B lead generation agency serving more than 790 clients worldwide. As the company experienced rapid growth, its leadership recognized the need for a more unified and scalable operational foundation. Mole Street partnered with Belkins to implement HubSpot, creating a connected ecosystem that improved alignment, visibility, and performance across teams.

Client: Belkins.io
Industry: B2B Lead Generation and Appointment Setting
Solution Delivered: HubSpot CRM migration, system configuration, and team enablement
HubSpot Products Used: Marketing Hub, Sales Hub, CRM
Timeline: Multi-phase implementation and training program

Key Outcomes

Unified Sales and Marketing Operations

Both teams now operate from a single HubSpot platform with complete alignment and shared visibility.

Seamless CRM Migration

The move from Pipedrive to HubSpot created a stronger, more scalable foundation for growth.

Custom Reporting Dashboards

Actionable, real-time insights now support faster decisions across revenue teams.

Sales and marketing teams were trained and activated to use HubSpot confidently and effectively.

800% Increase in Organic Conversions

A significant surge in high-intent leads was achieved within just six months.

The Challenge

As Belkins scaled, its internal systems struggled to keep pace with the company’s expansion. Data was fragmented, processes were inconsistent, and critical functions relied heavily on manual intervention. The team needed a unified platform to streamline operations, improve visibility, and empower teams with better tools for growth.

Disconnected Systems and Limited Visibility

Sales and marketing data were siloed across multiple tools, preventing a unified view of performance and customer engagement. Teams lacked reliable reporting and struggled to make data-driven decisions.

Manual Processes Slowing Execution

Without automation or centralized workflows, the marketing and sales teams faced constant bottlenecks in campaign management, lead tracking, and reporting.

Inconsistent Sales and Marketing Alignment

Different teams operated independently, using separate processes and disconnected systems, leading to inefficiencies and missed opportunities.

Lack of Scalable Infrastructure

The existing CRM setup in Pipedrive could not support Belkins’ pace of growth or its need for integrated marketing and sales execution.

Key Deliverables

CRM Migration

Full move from Pipedrive to HubSpot with validated data.

Sales Ops Setup

Deal stages, properties, and pipelines aligned to sales.

Automation Framework

Lead routing and nurture workflows replace manual effort.

Reporting Dashboards

Real time visibility into campaigns and pipeline performance.

Team Enablement

Training and playbooks drive confident platform adoption.

Scalable, Aligned Operations

Shared KPIs and connected workflows support growth.

The Solution

Mole Street partnered with Belkins to build a unified HubSpot environment that brought people, processes, and data together. The project focused on improving efficiency, empowering teams, and creating clear visibility across the business.

CRM Migration and Data Integrity

A full migration from Pipedrive to HubSpot created a reliable data foundation for growth. All CRM records were transferred, cleaned, and aligned to Belkins’ workflows, establishing a single source of truth across sales and marketing.

Sales and Marketing Alignment

With both teams operating in HubSpot, Belkins gained shared visibility and operational clarity. Lead handoff became seamless, KPIs aligned, and campaign and pipeline data became fully connected—eliminating inefficiencies caused by fragmented systems.

Automation and Workflow Optimization

Custom HubSpot automations replaced manual tasks and accelerated daily operations. Lead routing, task assignments, and nurture sequences now run automatically, improving speed-to-lead and freeing teams to focus on higher-impact work.

Team Enablement

Belkins’ teams were trained to confidently manage HubSpot for long-term success. Documentation, process guides, and hands-on sessions built internal capability, reduced reliance on outside resources, and strengthened cross-functional collaboration.

Reporting and Performance Visibility

Tailored dashboards gave Belkins leadership full insight into performance, pipeline health, and ROI. Forecasting became more accurate, reporting became centralized, and decision-making became faster and fully data-driven.