Inbound Content Marketing Strategy Boosts Organic Traffic by 263% for B2B Lead Generation Company
Belkins.io is an award-winning global inbound appointment setting agency serving 790+ loyal customers.
Keyword research + gap analysis
SEO consultation, education and training
Organic + technical SEO on-page strategy + implementation
SEO-optimized content outlines + briefs
Content marketing strategy
CTA conversión audit
Development of HubSpot CTAs and forms
Reporting and insights for HubSpot + Google Analytics
Technical HubSpot Consulting
HubSpot Marketing + Sales Hub implementation
Pipedrive <> HubSpot migration
HubSpot Marketing and Sales Hub training
Custom reporting dashboards
Belkins was experiencing massive company growth and seeking to increase the productivity of their marketing department. The team was also managing a new website design and development Project.
Without a cohesive SEO strategy, the team at Belkins was unable to drive effective results from their efforts.
They also needed a way for the Marketing team to enhance existing content, boost search rankings for relevant keywords, and transition to HubSpot Marketing and Sales Hubs from Pipedrive.
Mole Street mentored the Belkins team as an objective marketing consultant and solutions partner. We empowered their team with the knowledge to develop and implement effective SEO strategies to boost inbound traffic to their site.
Our team worked seamlessly with Belkins’ existing Marketing department leaders in order to define a consistent URL structure, internal linking strategy, on-page strategy, and to create a strategic plan for producing consistent content. This newly developed SEO campaign was rolled out in multiple phases.
“The Mole Street team is amazing! I admire how deeply they research the key topics, and the professional way they present information even to those who do not understand how SEO works. Love working with their team!”
Keyword Research + Gap Analysis
Our team started by training Belkins’ team on best practices to empower their Marketing department to make better content strategy decisions. With new methodologies and processes in place, their Marketing team was able to more efficiently and effectively produce new content and make strategic revisions to the website.
Mole Street recommended SEO tools, introduced new processes, and supported the Belkins team with structured content briefs to help their content rank higher in search results.
Sitemap + On-Page Strategy
Before advising on even a single piece of new content, Mole Street focused on the foundational structure of the Belkins website. Starting with a sitemap assessment, Mole Street restructured the parent-child relationship of all pages and posts under topic hubs — a practice known as “siloing.”
From there, our team developed an on-page SEO strategy. All page titles, header tags, internal links, image tags, URLs, and meta descriptions were audited and revised to align with the newly identified silos.
Content Marketing Strategy
With a dedicated Marketing team working internally and full-time copywriters on staff, Belkins had no problem creating content. However, not all of the topics they had chosen to produce in the past were appropriate for their B2B target personas, and therefore did not provide the correct opportunities for their audience to convert. Furthermore, the content was produced at random, instead of being structured under a strategic SEO campaign.
Mole Street revolutionized Belkins' content strategy through:
- Identifying campaign topics
- Producing an annual editorial calendar
- Develping comprehensive content briefs
- Assigning and applying keywords to each post
- Creating a repeatable process and structure for producing new content
- Optimizing CTAs around inbound best practices
Our team was able to identify an annual calendar of new content topics, as well as strategize around re-optimizing existing content for more relevant keyword rankings.
YOY increase in pages-per-session
Jump in organic conversions within 6 months
YOY increase in clicks from Google search results
Technical HubSpot Consulting