Built with a custom theme on the HubSpot CMS, the purpose of the new Kapstone manufacturing website was to officially launch and legitimize what had been a longstanding core service vertical of the business.
With the HubSpot CMS in place, the website is now the foundation for future medical device marketing and sales enablement for the manufacturing subsidiary.
In fact, the manufacturing website was so well received that Kapstone engaged with Mole Street on a second website project. This second project included UI/UX design, development, SEO, keyword research, and content writing.
The new website also featured a new resource center that housed all the brand’s resource content in one place, while allowing the user to filter by top-level category or quickly and easily find resources based on content types (i.e., articles, videos, guides, etc.).