Unified CRM, Seamless Support, and 100% HubSpot Adoption for a Non-Profit
Client Overview
Massachusetts Golf Association (Mass Golf) is a nonprofit organization dedicated to advancing golf across the state. Serving a diverse membership base of golfers, clubs, and courses, Mass Golf manages programs that foster participation, education, and community engagement within the sport.
Client: Massachusetts Golf Association (Mass Golf)
Industry: Nonprofit / Sports Association
Solution Delivered: Technical HubSpot Consulting and Implementation
HubSpot Products Used: Marketing Hub Enterprise, Service Hub Pro, Sales Hub Pro, Operations Hub Pro
Timeline: 6 months
Key Outcomes
Centralized CRM and Service Ops
All member and service data unified in HubSpot.
Automated Data Integrity
Duplicate records removed with automated workflows.
Faster Member Support
A streamlined ticketing system improved response times.
100% HubSpot Adoption
Marketing, sales, and service teams fully activated.
Stronger Internal Ownership
Training and playbooks enabled confident in-house management.
Less Manual Work
Automation reduced repetitive tasks across departments.
Mark Gagne
Director of Member Services
The Challenges
Mass Golf attempted to implement the HubSpot Pro Suite internally but encountered major integration hurdles. Their existing tech stack lacked connectivity, manual data management led to duplicate records, and service operations were slowed by fragmented systems.
Fragmented Systems and Manual Work
Mass Golf’s team managed multiple tools with no unified data flow. Disconnected systems made it difficult to manage contacts, track member activity, and maintain consistent records.
Complex Duplicate Management
Because many golfers used multiple email addresses, duplicate records were pervasive. HubSpot’s default email-based matching didn’t align with Mass Golf’s internal ID-based member system.
Inefficient Ticketing Workflow
Member service tickets submitted via a third-party app required manual creation and assignment, leading to inefficiency and lack of visibility into active requests.
Limited Internal Enablement
Without structured onboarding and documentation, the team struggled to fully leverage HubSpot’s capabilities, slowing adoption and reducing long-term ROI.
Estefanía Daza Camacho
HubSpot Implementation Specialist, Mole Street
The Solution
Mole Street partnered with Mass Golf to deliver a complete HubSpot implementation that optimized data structure, integrated external systems, and empowered internal teams with scalable processes.
Implementation and Onboarding
Mole Street deployed a full buildout of the HubSpot Pro Suite, aligning the platform to Mass Golf’s operational model and enabling centralized member management and team adoption.
Data Integrity and Lifecycle Optimization
CRM restructuring improved reporting accuracy, strengthened segmentation, and established a sustainable lifecycle and data hygiene framework.
Automation and Operational Efficiency
Automations were introduced to replace manual processes, streamline recurring tasks, and improve internal efficiency across contact creation, ticket routing, and marketing communications.
Custom Integrations
Mole Street engineered purpose built integrations to connect HubSpot with Deduplly and Zapier, enabling seamless data synchronization, duplicate prevention, and automated ticket creation.
Before and After Mole Street
CRM Management
Before
Manual data entry and duplicate issues
After
Automated deduplication and clean database
Impact
Improved accuracy and efficiency
Service Tickets
Before
Manually created from emails
After
Automatically routed and tracked in HubSpot
Impact
Faster response and visibility
Team Enablement
Before
Limited internal expertise
After
Fully trained and self sufficient team
Impact
Sustainable ownership
Reporting
Before
Inconsistent and fragmented
After
Centralized dashboards in HubSpot
Impact
Clearer performance visibility
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