Driving 26% SQL Growth for a Medical Manufacturer with Elite HubSpot Consulting
Client Overview
Kapstone Medical is a specialized consultancy and contract manufacturer for the medical device industry. They guide companies through engineering, regulatory, quality, IP strategy, and manufacturing challenges while supporting growth through international expansion.
Client: Kapstone Medical
Industry: Medical Device Services
Solution Delivered: Growth-Driven Design, Content Marketing, Technical HubSpot Consulting
HubSpot Products Used: HubSpot CMS, Marketing Hub, CRM
26% Increase in Sales Qualified Leads
Higher-quality traffic and improved nurture paths drove a measurable lift in SQLs.
313% Increase in Blog-Driven Web Sessions
Organic content performance surged, bringing significantly more visitors to the site.
Two Websites Launched in 12 Months
A rapid, coordinated build cycle delivered two fully functioning sites within a year.
30 Pages Designed, Written, and Developed
A complete content and UX overhaul strengthened messaging and user engagement.
Justin Rowland
Business Development, Kapstone
The Challenge
Kapstone Medical’s marketing team struggled to keep pace with the demand for digital collateral needed to support its growing consultancy and international manufacturing expansion. The outdated website and fragmented content failed to communicate Kapstone’s enterprise-level services and were generating low-quality leads that consumed Sales team bandwidth.
Outdated Digital Assets
Kapstone’s website, blog, and email campaigns no longer reflected its evolving manufacturing capabilities. Core services were missing or underrepresented, limiting credibility and confusing potential buyers.
Low-Quality Lead Pipeline
Inbound activity was high-volume but low-fit, overwhelming the Sales team with unqualified leads. Without targeted campaigns or proper filtering, valuable time was lost on unproductive conversations.
Limited Marketing Bandwidth
The internal marketing team lacked the resources to produce content at the scale required for growth. As demand increased, they were unable to maintain consistent messaging, campaign velocity, or digital output.
Weak Market Positioning
Kapstone’s manufacturing expertise was not clearly communicated across digital channels. This underrepresentation led to missed opportunities, reduced authority, and a weaker competitive stance in a key growth vertical.
Growth-Limiting Infrastructure
Gaps in digital systems and workflows slowed visibility, lead quality, and scale. Without stronger foundations in automation, content infrastructure, and reporting, future growth would rely on manual effort rather than efficiency.
Key Deliverables
Website Relaunch
Delivered two HubSpot CMS sites, including a dedicated manufacturing site built for scale and improved usability.
Content Strategy
Developed an SEO driven editorial calendar and gated content program designed to generate more qualified leads.
Marketing Automation
Implemented behavior based workflows that replace manual follow up and support consistent lead nurturing.
Custom Reporting
Built HubSpot dashboards that surface SQL metrics, KPI trends, and attribution insights for leadership visibility.
Resource Hub
Centralized the content library with a refined user experience and improved filtering for easier discovery.
Consulting Enablement
Provided strategic guidance on positioning, messaging, and growth to support long term marketing effectiveness.
The Solution
Mole Street partnered with Kapstone Medical as a strategic consultant to design and deliver a phased digital transformation. The team provided advisory support to refine positioning, clarify messaging, and guide technology decisions.
This consultancy-led approach combined website relaunches, inbound content programs, and HubSpot consulting to deliver immediate impact and establish a scalable foundation for long-term growth.
Strategic Website Relaunch
Kapstone’s digital presence was rebuilt on HubSpot CMS, including a new manufacturing-focused site designed to elevate service positioning and create a stronger first impression for high-value prospects.
Automated Lead Nurturing
Behavior-based email workflows replaced manual follow-up, accelerating speed-to-lead and improving conversion efficiency while reducing strain on the Sales team.
Performance Reporting and Analytics
Custom HubSpot dashboards were built to track SQLs, pipeline activity, and multi-touch attribution, giving leadership full visibility into marketing and sales performance.
Centralized Resource Hub
A new content experience was created to house all educational assets in one place, making it easy for prospects to self-educate and for Kapstone to scale future inbound programs.
Scalable HubSpot Infrastructure
The implementation of HubSpot CMS and Marketing Hub established a future-proof foundation, enabling Kapstone to grow, automate, and accelerate demand generation with confidence.
Before and After Mole Street
Digital Presence
Before
Outdated website and disconnected digital presence
After
Two HubSpot CMS websites, including a dedicated manufacturing site
Impact
Stronger digital identity and improved user experience
Marketing Automation
Before
Manual marketing processes and limited automation
After
Behavior based email nurturing and automated lead workflows
Impact
More efficient campaigns and higher lead engagement
Lead Quality
Before
Unqualified inbound leads consuming Sales time
After
26 percent increase in SQLs and improved lead quality
Impact
Better use of Sales resources and stronger pipeline
Organic Visibility
Before
Weak SEO and low organic visibility
After
313% increase in web sessions via blog content
Impact
Higher discoverability and more inbound demand
Reporting
Before
Fragmented reporting and unclear performance tracking
After
Custom HubSpot dashboards for SQL, KPI, and attribution visibility
Impact
Clear, actionable performance insight
Market Positioning
Before
Underrepresented manufacturing services online
After
Clear, differentiated positioning in the manufacturing vertical
Impact
Improved relevance and industry credibility
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