Increasing Demo Conversions by 74% Through HubSpot Optimization and Website Design
Client Overview
Avanan is a Check Point Company and a global SaaS leader in AI-powered cloud email and collaboration security. It protects enterprise clients around the world from phishing, malware, and data loss across modern communication platforms. As the company scaled, Avanan needed a stronger digital foundation to support its growth and unite marketing and sales under one system.
Client: Avanan (a Check Point Company)
Industry: SaaS (AI-Powered Cloud Security)
Solution Delivered: Technical HubSpot Consulting + Growth-Driven Design Program
HubSpot Products Used: Marketing Hub Enterprise, CMS Hub Enterprise, CRM
Timeline: 11-month engagement
Key Outcomes
64% Increase in Pricing Page Sessions
More visitors moved from the homepage to high-intent pricing content year over year.
74% Increase in Demo Page Sessions
Homepage improvements drove a significant lift in traffic to the primary conversion page.
13 Custom HubSpot Dashboards
Real-time reporting unlocked clear visibility into revenue, attribution, and performance.
Optimized Salesforce ↔ HubSpot Integration
Accurate syncing between systems provided reliable data for marketing and sales alignment.
Faster Load Times and Improved UX
A smoother site experience increased engagement and boosted trial and demo conversions.
Jacob Erling
Marketing Program Manage
The Challenge
Avanan’s goal was to evolve its digital ecosystem to support enterprise growth and revenue performance targets. Having migrated to HubSpot CMS while maintaining Salesforce as its primary CRM, the company faced several operational and performance challenges impacting conversion goals, data visibility, and reporting accuracy.
Disconnected Systems and Inconsistent Data
The Salesforce to HubSpot integration lacked full synchronization, creating inconsistent reporting and unreliable attribution across marketing and sales activities.
Limited Reporting and Revenue Visibility
Despite HubSpot’s advanced capabilities, Avanan’s existing setup underutilized its attribution and funnel analytics. Teams lacked the clarity needed to evaluate campaign ROI and revenue contribution.
Data Hygiene and Operational Complexity
Naming conventions, duplicate records, and inconsistent workflows within both HubSpot and Salesforce limited scalability and complicated day-to-day operations.
Underperforming Website Conversion Paths
Avanan’s homepage and key conversion pages were missing demo and trial goals despite steady traffic. The site needed a clearer user experience and smoother navigation to keep visitors engaged and converting.
Key Outcomes
CRM Integration
Unified Salesforce and HubSpot for real-time data accuracy.
Reporting
13 custom dashboards provide live visibility into performance.
Website Design
Redesigned homepage and pages to enhance UX and conversion.
Performance Optimization
Improved load speed and navigation for seamless user flow.
Automation Framework
Lead scoring and chatbot workflows drive efficiency.
Team Enablement
Weekly training aligned teams and streamlined processes.
The Solution
Mole Street partnered with Avanan on a dual-track engagement that combined Technical HubSpot Consulting with a Growth-Driven Design program. The goal was clear: improve conversion performance, unify systems, and enable real-time revenue reporting.
CRM Optimization and Data Alignment
A full rebuild of the Salesforce and HubSpot connection created a reliable source of truth for all go-to-market activity. Sync rules were re-engineered, historical data was corrected, and both systems were aligned to support accurate attribution and reporting.
Custom Reporting and Analytics Foundation
A tailored analytics framework gave every team real visibility into performance. Thirteen dashboards were built for marketing, sales, and operations, with a Data Health Dashboard added to monitor data quality in real time across HubSpot and Google Analytics.
Website Experience and Conversion Design
Avanan’s homepage and key conversion paths were redesigned using UX and CRO best practices. Page speed improved, navigation was streamlined, and CTAs were elevated—resulting in clearer journeys to demo and trial requests, supported by a cohesive, brand-aligned design system.
Automation & Sales Enablement
Core processes were automated to reduce manual effort and accelerate response times. A Lead Scoring Model, chatbot workflow, and simplified routing helped align marketing and sales while improving speed-to-lead and qualification accuracy.
Ongoing Partnership and Platform Adoption
Mole Street worked alongside Avanan for 11 months to guide strategy, prioritize sprints, and drive adoption. Weekly collaboration ensured alignment with evolving business needs while establishing long-term confidence in HubSpot’s capabilities.
Before and After Mole Street
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