The customer journey. The purchase funnel. The buying cycle. They’re all different terms that refer to the same idea. Every organization needs an established purchase funnel, along with a...

3 Ways to Integrate LinkedIn with HubSpot   If you’re a user of HubSpot’s Marketing tools, you have the ability to integrate aspects of your LinkedIn marketing program into HubSpot for...

Are you running your marketing program, or is your marketing program running you?