How a Leading Logistics and Warehouse Provider Unified Two Companies Under One Tech Stack For Scalable Growth
Client Overview
A leading logistics and warehousing provider in Canada partnered with Mole Street after acquiring a midmarket competitor. As a trusted fulfillment partner to global brands like Zara, the company operates on a global scale where speed, precision, and reliability are essential. Following the acquisition, their goal was to unify disparate digital systems, streamline operations, and create a scalable infrastructure for growth.
Client: Confidential (Leading logistics and warehousing provider in Canada)
Industry: Logistics and Warehousing
Solution Delivered: Full tech stack consolidation — CRM unification, website migration, automation, and reporting
HubSpot Products Used: Marketing Hub, Sales Hub, Content Hub
Timeline: November 2023 – Present
Unified Two CRMs Into One Platform
Salesforce and HubSpot were consolidated into a single, streamlined HubSpot instance.
Two Websites Merged Into HubSpot Content Hub
A centralized content system now supports easier updates and consistent brand management.
Automated Workflows Reduced Manual Effort
Key processes now run automatically, improving speed, accuracy, and team efficiency.
Real-Time Reporting and Data Visibility
Marketing and sales teams can access live performance insights across the entire funnel.
Scalable Infrastructure for Long-Term Growth
A modern HubSpot foundation supports expansion, new initiatives, and ongoing optimization.
The Challenge
Following the acquisition of a midmarket competitor, the logistics provider was left operating across two separate CRM systems and two websites, creating operational friction and slowing growth. Teams lacked a unified view of customers, data lived in silos, and critical processes remained manual and inefficient. The organization needed an integrated HubSpot ecosystem that could unify teams, streamline operations, and support scalable expansion.
Two Companies. Two Systems. One Disconnected Operation.
Following the acquisition of a midmarket competitor, the logistics provider was managing two CRMs (HubSpot and Salesforce) and two separate WordPress websites — all operating in isolation. The fragmented setup limited visibility, slowed decision-making, and prevented the organization from functioning as a unified enterprise.
Fragmented Systems and Data Silos
Operating two CRMs created duplication and confusion. HubSpot and Salesforce stored overlapping data, making it difficult to track leads, measure performance, or report accurately. Without a single source of truth, insights were fragmented and collaboration between teams suffered.
Underutilized HubSpot Tools
HubSpot Marketing Hub and Sales Hub were in place but underused. Critical features like automation, segmentation, and reporting were not fully leveraged, limiting the ability to nurture leads and align marketing with sales outcomes. Valuable CRM data went largely untapped.
Disconnected Websites and Brand Inconsistency
Each company maintained its own WordPress site, resulting in duplicated management and inconsistent messaging. Some pages promoted services no longer aligned with the parent brand, confusing users and diluting brand authority. Managing two sites also slowed updates and SEO optimization.
Lack of Integration Across Core Platforms
HubSpot, Salesforce, and WordPress functioned independently with no unified ecosystem. Marketing and sales data couldn’t connect, forcing manual reconciliation and piecemeal reporting. The absence of integration made real-time visibility and informed decision-making nearly impossible.
Operational Inefficiency and Limited Visibility
Manual processes and inconsistent data slowed operations and introduced errors. Reporting across systems required extra time and effort, leaving teams reactive instead of strategic. The disconnected setup reduced productivity and obscured performance insights needed for growth.
Key Deliverables
CRM Unification
Consolidated HubSpot and Salesforce into a single centralized HubSpot instance for streamlined management and alignment.
Website Migration
Merged two WordPress sites into HubSpot Content Hub to simplify administration and create a unified web experience.
Automation
Implemented workflows that strengthen lead routing and reporting while reducing manual work across teams.
Reporting
Built real time dashboards that provide clear visibility into campaign performance, pipeline health, and revenue trends.
Team Enablement
Trained teams for confident independent system management and long term platform adoption.
The Solution
Mole Street partnered with the logistics provider to unify its fragmented systems, simplify operations, and create a scalable HubSpot ecosystem. The engagement brought together two companies, two CRMs, and two websites into one cohesive digital environment — enabling clarity, collaboration, and control across the organization.
Seamless CRM Consolidation
Mole Street unified two separate CRM environments — HubSpot and Salesforce — into a single HubSpot instance. This created one source of truth for sales and marketing activity, eliminated duplication, and enabled clean, real-time visibility across the organization.
Website Integration and Brand Alignment
Both companies’ WordPress sites were fully migrated into HubSpot Content Hub, creating a unified digital experience under one brand. SEO equity was preserved throughout the process, while new pages were developed to ensure consistent messaging and a cohesive user journey.
Advanced Reporting and Real-Time Insights
The consolidated HubSpot ecosystem was configured to give leadership on-demand access to performance metrics. Custom dashboards provided clear visibility into campaigns, pipeline activity, and revenue attribution, enabling confident, data-driven decisions.
Automation and Operational Efficiency
Mole Street implemented workflows to replace manual processes, streamline lead routing, and standardize reporting. Teams gained efficiency, reduced administrative burden, and improved collaboration across sales and marketing.
Team Enablement and Adoption
To ensure long-term success, Mole Street delivered tailored training and hands-on support for sales, marketing, and operations teams. Staff gained the ability to manage data, build campaigns, and generate reports independently, ensuring the organization could scale confidently.
Before and after Mole Street
CRM Systems
Before
HubSpot plus Salesforce
After
Unified in HubSpot
Impact
Centralized data and collaboration
Websites
Before
Two WordPress sites
After
One HubSpot Content Hub
Impact
Cohesive brand and simplified management
Reporting
Before
Manual, fragmented
After
Real time dashboards
Impact
Faster, data driven decisions
Workflows
Before
Manual processes
After
Automated in HubSpot
Impact
Increased efficiency and reduced errors
Team Alignment
Before
Disconnected sales and marketing
After
Unified collaboration
Impact
Improved performance and productivity
Want to Speak to a Specialist? Book a Strategy Call Now.
