FINPAY is one of the fastest growing healthcare technology startups in the Philadelphia area. They needed a better way to demonstrate the impact they had on their clients’ bottom line and also needed to create a scalable lead conversion strategy for their sales team. In short, they wanted to convert more traffic visiting their website using HubSpot and track engagement. Having a strong referral network of clients and partners, in the first days of the company, sales were not a challenge, but as any business leader knows, there comes a time, when in order to grow, your immediate network doesn’t allow to reach your revenue goals. That’s where Mole Street and HubSpot team came up for the one, two, punch!
Drive revenue through marketing efforts by optimizing and orchestrating FinPay’s website and HubSpot portal. Provide the basis for a strategic inbound marketing campaign to drive ROI so that the company can scale quickly.
Develop a strategic and clear content strategy to implement via the FinPay website, including content offers, integrated HubSpot CTAs and forms, thus developing conversion points for tracking engagement and new leads, and new customers.
Through keyword research, the Mole Street team identified numerous areas FinPay could compete on organic search and which topics and subtopics were the most searched for in their category. Based on this research Mole Street created the following content:
As FinPay approached us for new marketing tactics, they knew that as they grew, they needed a repeatable sales process and funnel in order to scale as they added new members to the team.
In our annual retainer some of the items on our list are the following: