How a Non-Profit Unified 15 Associations on a Modern HubSpot Ecosystem to Elevate the Member Experience
Client Details
Client: United States Golf Association (USGA)
Industry: Membership Associations, Nonprofits
Solution Delivered: Technical HubSpot Consulting, Growth Driven Design
HubSpot Products Used: Marketing Hub Enterprise, Sales Hub Enterprise, CMS Hub Enterprise, Operations Hub Professional, Service Hub Professional
Timeline: December 2022 to Present
Key Outcomes
15 Associations Unified on a Standardized CRM
A modern HubSpot foundation now powers consistent operations.
First Ever Golf Genius–HubSpot Integration Developed
Real-time tournament data flows directly into HubSpot.
Seamless GHIN and Core Tool Integrations Enabled
Membership and handicap data is fully centralized.
New Modern Websites Delivered Across Associations
HubSpot CMS now drives intuitive, data-powered experiences.
Customized Training and Onboarding Delivered
Tailored enablement strengthened team skills and adoption.
The Challenges
The USGA needed a scalable, modern CRM environment that could support diverse state and regional associations with varying tools, technical maturity, and operational models. Many relied on outdated systems, disconnected databases, and inconsistent processes — all of which slowed growth, visibility, and member engagement.
Fragmented Systems Across Associations
Individual associations used different combinations of tools( including GHIN for handicap management and Golf Genius for tournament operations) without a unified data model or CRM to tie them together.
Aging CRM and Limited Flexibility
The organization was upgrading from a more than decade-old CRM and needed a platform that could support membership development, retention, events, and donations.
No Existing Integration Between Golf Genius and HubSpot
A major operational gap existed: Golf Genius had never been integrated with HubSpot, limiting access to real-time tournament and event data.
Outdated and Disconnected Websites
Some associations operated aging websites that lacked intuitive user journeys and had no connection to CRM data for content population.
Need for Scalable Partner Support
With drastically different technical skill levels across associations, the USGA required a strategic partner to lead implementation, training, onboarding, and reporting across all teams.
Key Deliverables
CRM Standardization
Implemented a unified HubSpot CRM framework across fifteen associations for consistent operations.
Golf Genius Integration
Developed the first-ever real-time integration between Golf Genius and HubSpot to centralize event data.
GHIN + Core Tool Integrations
Connected GHIN and other association systems to streamline membership and handicap data in one place.
Website Development
Delivered modern HubSpot CMS sites with intuitive user experiences and CRM-powered content.
Custom Data Architecture
Built tailored objects and configurations to support complex membership and event data models.
Reporting Framework
Created standardized dashboards that provide clear visibility into membership, events, and donations.
The Solutions
Mole Street partnered with the USGA to build a modern, extensible HubSpot ecosystem for 15 associations. The engagement focused on CRM standardization, technology integration, website modernization, and team enablement — all tailored to the unique operating rhythms of each association.
CRM Standardization Across Associations
Mole Street built a unified HubSpot CRM framework for fifteen golf associations. The standardized setup replaced outdated systems, aligned core processes, and created a consistent operational foundation for membership, events, donations, and communications.
Custom Golf Genius Integration
Mole Street developed the first integration between Golf Genius and HubSpot. Real time event and tournament data now syncs automatically, eliminating manual updates and giving associations a clear view into registrations, attendance, and historical activity.
GHIN and Core System Integrations
Critical tools including GHIN were connected directly to HubSpot to centralize membership and handicap data. The unified system gives associations accurate information in one place and removes dependency on disconnected platforms.
Website Development on HubSpot CMS
Modern websites were designed and built for associations needing improved user experiences. Pages dynamically pull data from HubSpot and Golf Genius, allowing content to stay accurate and personalized without manual updates.
Advanced Data Architecture and Reporting
Custom objects and reporting frameworks were created to support complex membership and event structures. Centralized dashboards now give associations reliable insights into key metrics and reduce time spent gathering and preparing data.
Training and Onboarding for All Teams
Mole Street delivered tailored training programs based on each association’s technical experience and seasonal workload. Teams learned how to manage their CRM, use new integrations, and navigate dashboards with confidence.
Before and After Mole Street
CRM Modernization
Before
Aging 10 plus year CRM
After
Modern HubSpot Enterprise ecosystem
Impact
Stronger performance, reliability, and scalability
Data Management
Before
Disparate tools and siloed data
After
Standardized, unified CRM for 15 associations
Impact
Consistent data and easier cross-association reporting
System Integration
Before
No integration between Golf Genius and HubSpot
After
Real time data sync powering dynamic experiences
Impact
Better personalization and operational efficiency
Website Experience
Before
Outdated websites
After
New and modernized sites on HubSpot CMS
Impact
Improved UX, faster updates, and stronger brand presence
Reporting Visibility
Before
Limited reporting visibility
After
Clear dashboards for membership, events, and donations
Impact
Faster, more informed decision making
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