CityLife Health, a walk-in clinic for Medicaid patients, was looking to increase visits to its four locations in Pennsylvania and New Jersey to prove ROI to the clinic’s insurance company partners. Our challenge was to drive patient leads to the clinic’s call center to convert call inquiries into clinic visits. With a comprehensive search strategy to land CityLife on page one of local search results, we increased call leads by 173% year over year.
To help CityLife Health collect patient leads, our goal was to dominate page one of local search:
With 83% of CityLife’s website traffic from mobile devices, we knew that mobile browsing was the predominant way that the clinic’s target market would view our Google Ads. We also understood from focus group testing that much of the Medicaid population within our target geography had cell phones with data plans, but did not have a desktop with router at home.
To support local search, we verified Google My Business locations for the clinics and created local listings for all of the Pennsylvania and New Jersey clinics across the top 50 top aggregator websites.