How a Saas Company Unified Its Tech Stack and Accelerated Growth on HubSpot
Client Overview
D-Tools is a global, award-winning software provider serving nearly 7,000 companies across 80 countries. Its estimating and design platform streamlines proposals, designs, and project management for audiovisual and low-voltage system integrators. To sustain international growth, D-Tools needed a scalable, data-driven foundation capable of centralizing systems and empowering its internal teams.
Client: D-Tools
Industry: B2B SaaS (AV + Low Voltage System Integration Software)
Solution Delivered: HubSpot Implementation and CMS Rebuild
HubSpot Products Used: Marketing Hub Enterprise, CMS Hub Enterprise, CRM
Timeline: 12 months
Tim Bigoness
CMO
Key Outcomes
Full Migration to HubSpot Marketing and CMS Enterprise
A complete transition from Marketo created a unified, scalable foundation for all marketing operations.
258% Increase in New Organic Visitors
Search visibility improvements drove a significant surge in first-time, high-intent traffic.
162% Increase in Organic Sessions
Post-launch performance accelerated as optimized content and structure improved discoverability.
#1 Rankings for High-Intent Keywords
Targeted industry terms now lead directly to the site, strengthening demand capture.
Unified Marketing Visibility Through Custom Dashboards
Centralized reporting provides clear insight into performance across all marketing channels.
The Challenge
D-Tools’ legacy marketing automation system and outdated web infrastructure created operational bottlenecks that limited agility and growth. The organization required a modern, unified platform to simplify management, improve visibility, and enable scalability.
Legacy Platform Constraints
Marketo’s rigid architecture created inefficiencies for campaign management and reporting. Routine tasks required technical assistance, slowing execution and limiting insight into performance.
Fragmented Digital Infrastructure
The existing website and marketing systems operated in silos. Without a shared platform, D-Tools lacked a single source of truth for content, contacts, and analytics.
Limited Data Visibility
Disconnected reporting tools made it difficult to measure marketing ROI or attribute growth accurately. Leadership needed clear, centralized dashboards for performance tracking.
Scalability Challenges
As D-Tools expanded globally, maintaining a consistent digital experience and agile operations across regions became increasingly difficult within its legacy environment.
Tim Bigoness
Chief Marketing Officer, D-Tools
Platform Migration
Completed the full transition from Marketo to HubSpot Enterprise for a unified, scalable marketing foundation.
CMS Rebuild
Implemented a modular HubSpot CMS structure that simplifies updates and supports long-term flexibility.
Data Architecture
Standardized properties and workflows to ensure clean, reliable data across all teams and systems.
Reporting
Custom dashboards deliver real-time visibility into performance and help teams make confident decisions.
Automation
Lead routing and lifecycle workflows reduce manual effort and create consistent movement through the funnel.
Enablement
Hands-on HubSpot training drives confident adoption and empowers the team to manage the platform independently.
The Solution
Mole Street partnered with D-Tools to execute a complete transformation of its marketing technology stack. The engagement unified all marketing and web operations within HubSpot Enterprise—delivering one secure, scalable, and measurable platform to power growth.
This transformation centered on five strategic pillars: platform migration, CMS implementation, data architecture, reporting enablement, and team adoption.
Platform Migration and Configuration
Mole Street migrated D-Tools from Marketo to HubSpot Enterprise, preserving data integrity and minimizing disruption. Custom lifecycle stages, pipelines, and workflows created a scalable marketing foundation.
CMS Implementation and Website Rebuild
The website was rebuilt on HubSpot CMS Enterprise using modular templates and drag-and-drop editing. Navigation and conversion paths were optimized to support the buyer journey and empower internal updates.
Data Architecture and Integration
Data was centralized across systems with standardized fields, naming conventions, and hygiene practices. Leadership and marketing now operate from a unified, accurate source of truth.
Reporting and Performance Dashboards
Custom HubSpot dashboards unlocked real-time visibility into funnels, attribution, and ROI. Marketing and sales teams gained actionable insights directly within the platform.
Team Enablement and Ongoing Optimization
D-Tools’ team received HubSpot training, documentation, and best practices to ensure long-term adoption. Continued optimization support reinforced platform confidence and scalability.
Tim Bigoness
Chief Marketing Officer
Before and After Mole Street
Platform
Before
Marketo
After
HubSpot Enterprise
Impact
Unified ecosystem
CMS Management
Before
Developer dependent
After
Marketing managed
Impact
Increased agility
Data Visibility
Before
Siloed tools
After
Centralized dashboards
Impact
Real time insights
Organic Performance
Before
Flat growth
After
258% YOY new visitors
Impact
Expanded reach
Reporting
Before
Manual
After
Automated attribution
Impact
ROI transparency
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