Director of Marketing

Position Overview

We are seeking a dynamic and experienced Director of Marketing with expertise in modern B2B digital/performance marketing, coupled with strong traditional marketing skills and significant event experience. This role is ideal for a senior professional who excels in both strategy and execution, acting as a player-coach to build and lead a small team while actively contributing to day-to-day marketing initiatives.

You’ll own brand awareness, lead generation and business growth by leveraging a broad skill set across content marketing, digital advertising, events, partnerships and social media. The ideal candidate is a remarkable writer, a strong collaborator with sales and a continuous learner who thrives in a fast-paced, rapidly evolving environment.

This high-impact role requires ongoing communication with the CMO and Co-Founders to align marketing efforts with overarching business goals.

Key Responsibilities

• Working with the CMO, develop and execute a comprehensive marketing strategy to drive brand awareness, demand generation, and customer acquisition.
• Align marketing initiatives with business objectives, ensuring seamless collaboration with sales and leadership teams.
• Use data-driven insights to refine campaigns, messaging, and overall marketing effectiveness.
• Working closely with the CMO to refine and submit the annual marketing budget based on the plan and sales target prescribed by leadership
• Maintain a clear understanding of the competitive landscape in order to maintain and evolve our differentiation from other providers in the HubSpot ecosystem
• Maintain currency on modern marketing strategies and tactics, e.g., zero-click marketing in order to be at the forefront of the art of the possible

• Own the website-  updates, reporting, conversion optimization and online brand evolution as we add more pages and continue to build out the website
• Oversee the creation of compelling sales enablement content across multiple formats (blogs, white papers,  eBooks, case studies, videos, social media posts etc.) that drives engagement and conversions
• Develop targeted messaging for key audience segments, ensuring consistent brand voice across channels
• Partner with sales to oversee the creation of effective enablement tools such as presentations, one-pagers, and email sequences.
• Define distribution plan for all content based on audience, channel and target vertical.

• Leverage HubSpot’s Content Hub to design and edit web pages, landing pages, CTAs, and forms on Mole Street website
• Build and optimize demand generation campaigns with automated email sequences and workflows in HubSpot’s Marketing Hub
• Use HubSpot and other universally accepted tools to execute and measure campaigns, manage lead nurturing, and analyze marketing performance
• Including but not limited to Google Search Console, HubSpot, Looker, Excel, Clarity and others

• Manage multi-channel demand generation campaigns across PPC, SEO, email, social media, and retargeting.
• Liaise and serve as the main POC for the SEO agency of record for all website updates and overall content strategy 
• Optimize marketing automation tools (e.g., HubSpot) to nurture leads and accelerate pipeline growth.
• Execute and monitor paid advertising campaigns to achieve targeted ROI and key performance metrics.
• Responsible for driving a minimum number of MQLs and SQLs each month/quarter based on the sales plan set by leadership

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.

• 8+ years of progressive marketing experience, with at least 3 years in a leadership role.

• Proven track record in SaaS or Tech Services marketing, with a focus on B2B audiences.

Skills & Expertise

• Exceptional writing and storytelling skills, with an ability to craft clear, persuasive messaging.
• Deep expertise in performance marketing, including SEO, PPC, social media, and marketing automation tools (e.g., HubSpot, Salesforce) and how to manage conversion rate optimization(CRO)
• Experience collaborating with senior technical sales team to drive leads based on industry vertical, client use case and key channel relationships.
• Hands-on experience with the HubSpot platform for creating and editing web pages, landing pages, CTAs, forms, newsletters, and demand-generation workflows.
• Strong understanding of Account-Based Marketing marketing, including how print collateral, traditional event marketing, and direct mail can drive additional results when coupled with a comprehensive digital strategy
• Experience with graphic design tools such as Canva, Figma, Adobe InDesign, or equivalent is a plus but not mandatory.
• Hands-on experience managing budgets and driving ROI-focused campaigns.

Leadership & Personal Attributes

• Proven ability to recruit, retain,  lead and inspire teams while actively contributing to project execution.
• Highly organized, detail-oriented, and able to juggle multiple priorities in a fast-paced environment.
• Strong interpersonal skills with a collaborative mindset and ability to influence across teams.
• Continuous learner with a passion for staying ahead of marketing trends and technologies.
• High energy, positive and with a sense of humor
• Experience working in start-up environments where breaking things, pushing back and questioning leadership is welcomed.
  

Admin

• Weekly account meeting attendance - 10:30am-11:00am Mondays
• Weekly Finance Department meeting attendance
• Availability on email, Slack, Zoom, and phone during working hours for connects with team

Our Employee Benefits Program Includes:

• Generous compensation package with performance incentives
• Full Health and Dental Insurance Coverage
• 401k
• Paid maternity and paternity leave
• Flexible PTO policy
• The flexibility of working remotely