A HubSpot migration that supports an enterprise rebrand and a new go-to-market spans six service types: website and content replatforming, CRM and data migration, automation and workflow rebuild, system integration, portal consolidation with business units, and post-migration adoption.
A rebrand is one of the few moments a company rebuilds itself in public. New name, new positioning, new audience, often a new pricing model and a new sales motion to go with it.
It's all very exciting, but the pressure and demand for a smooth transition is always profound. After all, only 12% of businesses experience a successful business transformation (Bain & Company, 2024).
In the context of CRMs, it's easy to see how a rebrand slides into that 88%.If you revamp the website without updating the CRM, the new brand goes live on top of the old company's operations. Leads still route by the old territories.
Lifecycle stages still describe the sales motion you just replaced. Reports still track the segments you no longer sell to, and your automated emails still go out in the old brand's voice.
Getting this right comes down to three things.
In this blog, you'll discover: