Adobe Experience Manager (AEM). Sitecore. Or HubSpot. Which CMS will you build your entire digital infrastructure on? It’s a dilemma that many business leaders question, ponder, and wonder which will best serve their goals in 2026 and for years to come.
And rightly so. Your CMS will shape your growth trajectory for years to come. After all, the platform influences how quickly campaigns launch, how seamlessly teams collaborate, how effectively data flows across systems, and how confidently leadership makes decisions.
Its success depends not only on the platform itself, but on the expertise and resources you have at your disposal. With so many factors to consider, it’s easy to get lost in feature lists, pricing tiers, and vendor promises. That is where a structured comparison becomes essential.
In this blog, we will break down AEM, Sitecore, and HubSpot across cost, implementation, scalability, and real-world use cases. You’ll fully grasp the true cost of enterprise CMS’ (like AEM and Sitecore), their capabilities, and how they compare with HubSpot, so you can evaluate which platform aligns with your organization’s growth strategy.
Every CMS looks strong in a demo environment. What matters in the real world are operational realities. Therefore, we’ll evaluate each platform across eight dimensions: