How challenging do you find it to consolidate all of your sales, marketing, and service data? If you're like most businesses, then the answer would be very…and it's no wonder.
According to HubSpot's State of Marketing 2024, only 35% of marketers report that their sales and marketing teams are strongly aligned. The other 65% are working from disconnected data, and the cost shows up everywhere.
Consequently, CRM implementations are in high demand. The appetite is justified. Marketing teams using a CRM are 128% more likely to describe their strategy as effective (HubSpot, 2024).
Businesses are fast turning to agencies to successfully implement CRMs into their tech stack. However, not every CRM implementation actually delivers alignment. The agency you pick decides whether your data finally unifies or simply relocates into a more expensive system. Mole Street is one of the Elite HubSpot Solutions Partners that builds unified architecture across all four Hubs.
In this blog, you will discover:
Aligning marketing, sales, and service data matters because it is the foundation every other revenue function depends on. When all three teams pull from the same customer record and the same definitions, marketing knows which leads converted, sales knows what marketing promised, and service knows what sales sold.
When the data is fragmented across systems, each team operates from a partial picture, and every report ends up with a different version of the truth.