We’ve evolved as a company, but our mission is the same.
Learn about Mole Street’s history, future trajectory, and the values that we live and work by.
If you’re new to Mole Street, welcome. If you’ve been familiar with us since our start back in 2011, well — things have definitely changed. We’ve come a long way since our early days as a leader in experiential marketing in the Greater Philadelphia region. Today, we’re a global team that offers technology and marketing solutions to enterprise B2B organizations running on the HubSpot platform.
The shift in focus has been a winding road and exercise in removing solutions while going deeper into the ones where we can make the maximum impact now and into the future. I like to think of it as if we took a huge slab of marble and have been chiseling away, but now the figure is clear and we are fine-tuning the details. In 2018, we made a pivotal decision to partner with HubSpot and built a relationship and niche around working with companies that believe in using this technology as their basis. These companies value collaboration, strategy and execution equally, and want to engage deeply with us to achieve digital transformation and true business growth long term. HubSpot is the technology, Mole Street and our clients are the people powering the strategy and execution to maximize value, enjoying great relationships along the way.
We’re proud that our new brand, as well as our updated logo, now clearly communicate our company mission, values, and the value we bring to our clients every day. This brand speaks to our vision and what we are growing into as a company. In our early days on North Mole Street in Philadelphia, we focused on music, marketing, and events to drive value. We have since pivoted and established ourselves as a global technology and marketing consultancy, and Elite HubSpot Partner Agency, serving CMOs and CTOs solutions for their teams aligned with their big business objectives through digital initiatives. At the core, we’re still the same people with the same values. We believe in showing up to life with joy and a sense of accountability. We know that asking questions and listening and digging our heels in is the key to making curiosity and grit our advantage. We’ve learned that clarity can be the biggest value-add in a partnership and that remaining growth-minded is critical to ongoing evolution.
As we like to say, clarity is currency.
As such, our new look and feel were designed to bring a sense of clarity to who we are, what we do, and how we serve.
From the beginning, our mission has been: Empowering others to realize their greatness. For us, it’s something we apply to every aspect of our business and check ourselves against. Here are a few key ways we do that.
Our values come into play at every touchpoint of our organization. We recruit, hire, collaborate, build and serve according to the values of:
In 2009, on the 100 block of North Mole Street in Philadelphia, I met co-founder Brendan Walsh on the rooftop of Magee Rehabilitation Hospital. He heard me playing and found his way up to the roof where my band at the time was performing for the patients there. Our friendship quickly developed into a business partnership after we both lost our jobs in the recession, and in 2011 we launched Mole Street as an experiential marketing company serving the Greater Philadelphia region. We had 99 weeks to figure it out, under Obama’s extended unemployment bill during this time. That gave us some leeway to experiment and find our footing.
We launched forward from there without looking back. In the early days, we partnered with clients such as The Barnes Foundation, National Museum for American Jewish History, Philadelphia Museum of Art, Comcast, and the Independence Seaport Museum to attract guests and drive engagement through music and event curation, particularly within the young professionals demographic.
Over time, Mole Street expanded our services into the world of digital marketing and began navigating away from live event production and experiential-based marketing altogether. For a time, my wife became our Creative Director after having spent years in large advertising agencies producing creative on a very high level. Her leadership helped us to establish our creative approach and experience in how agencies operate. In 2018, we committed to the HubSpot relationship and focused on the company solutions with their technology as the foundation and we continue to deepen our roots in this approach as we scale.
In the same way we’ve pivoted Mole Street over the years, we work with our clients to uncover the just-right recipe for growth and use our experience to help guide them forward.
During our time in the event world, we met and worked with a non-profit based in Camden, New Jersey, called Hopeworks and produced an event for them. As the planning moved forward, we learned about the organization’s mission and leadership and became deeply moved.
With a focus on skill development, real-world job experience, and trauma-informed care, Hopeworks propels young adults into long-term, living-wage careers that put them on a path for healing and financial stability.
Hopeworks lives this mission day in and day out making tangible changes in the future of the young adults that go through the program.
It brings great joy to our organization to donate 1% of our annual revenue to this organization as we know they are deploying it in all the right ways for the greater good of those in need. Additionally, they are developing technical and professional skills in young people which we deeply value. We are currently working out other ways to support Hopeworks through a partnership with our collective teams to give time, mentorship, and other work experiences to their constituents.
As we turn the page on a new chapter of Mole Street’s history, we knew it was time to update our logo and visual brand identity to align with the work we’re doing today and where we will be contributing our talents and efforts. We have a big vision — to become the McKinsey and Co. of HubSpot Consulting — and are looking forward to the years ahead as we realize our greatest potential and greatest impact to those we serve.