Mole Street designed and developed a new website with WordPress CMS and trusted ecommerce platform WooCommerce for sales of monthly events and membership.
The website contains multiple perks for logged-in members:
The website has an experience specific to multiple user types:
The conference web pages allow for several user actions:
Identifying the importance of an original photo and video shoot to capture the soul of the brand, Mole Street captured event photography and video at the annual conference. This photography and video is utilized through the website to tell the story of the “human” part of “human resources association.”
Mole Street designed a new logo for Tri-State HRMA, carrying over the triangle icon from its previous iconography and updating the color palette from fire engine red and 100% black to a sophisticated red-orange, corporate grey, and inviting mustard color for secondary elements like callouts, tags, and buttons. The three triangles in the new logo represent the three pillars of the brand: People, Purpose, Passion.