San Miguel Sound

The Challenge

A festival production team was gearing up to produce a 5,000 person music festival in the city of San Miguel, Mexico. Modelled after SXSW, this festival showcased local and international artists in local bars and culminated in a show in a 16th century bull fighting ring. Over 10 venues and 30 artists were on the bill including Washed Out, Neon Indian, Here We Go Magic along with Jenny and the Mexicats.

As this first year festival in a foreign country drew closer, it became clear they needed a Spanish language production manager to guide the flow of events and ensure a smooth and fun experience for both artists and guests. The nature of the talent which included headliner Lorde, dictated high levels of security and attention to detail. Lorde’s management and production team had high expectations. San Miguel Sound reached out to Mole Street to serve as the production and logistics team for the event.

Our Approach

Mole sent principal Brendan Walsh to San Miguel to help manage the onsite festival team in the days leading up to and following the event. Fluent in Spanish, Brendan assisted with logistics, load in, stage, artist relations and sound setup. He managed the stage operations day-of to ensure a smooth process for the headliner, Lorde, and the rest of the performers. Brendan collaborated closely with Producers Alex Crothers of High Ground and tour manager Ben Erickson, of Grace Potter/Dr. John/Chromeo, to troubleshoot obstacles alongside Lorde’s Production Manager Richard Young.


5,000 attendees

Largest music festival in San Miguel history

High marks received from Lorde management and production crew

Lorde mentioned in the interview it was one of the best musical experiences performing she had ever had.

Because of a great relationship built with Ernest Green of Washed Out, Mole Street had an opportunity to book him for a DJ set in Philadelphia over a year and half later.

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