Situated in a city of steakhouses, Hugo’s Frog Bar & Chop House was the new restaurant on the [chopping] block in Philadelphia. Competing with over a dozen steakhouses and countless high-end restaurants, Hugo’s had two major hurdles to overcome:
One of the major challenges to immediately overcome was audience targeting. Who wants to visit a casino steakhouse? To find out, we pushed out marketing to a large variety of audiences and narrowed in on the top-engaged segments.
By reviewing the data from our campaigns early and often, we were able to identify the winning combination of growth marketing hacks for Hugo’s Frog Bar & Chop House. And the winner is…
A constant pay-per-click Google Ads campaign that entices prospective patrons that are searching for steakhouses in their area.
A comprehensive social media strategy that uses a combo of organic and sponsored posts to increase reach, promote shares, and build restaurant reviews.
We all love a quick and snackable social post, but sometimes more is more. Longform blogging has allowed us to improve search rankings, drive home the top-quality ingredients and methodology in the restaurant, provide a format for thought leadership, and create shareable content for social and email marketing.