Blue Bell Inn

About The Blue Bell Inn

The Blue Bell Inn, a historical landmark in Blue Bell, PA, had been known for years by local senior constituents for its nostalgic American menu and early bird special. When The Blue Bell Inn approached Mole Street, they wanted to attract a younger, modern demographic (millennials through baby boomers) and increase the F&B sales in 3 main areas:

  • Private Events
  • Sunday Brunch
  • Corporate Lunch

The Challenge

When we began working with The Blue Bell Inn, they had just received a menu makeover, refreshed interior design, and new management. Our challenge was to design a fresh new website and execute an effective inbound marketing campaign that would increase F&B sales and drive interest from a younger demographic of millennials and businessmen and women.

Our Approach

We designed and developed a new, responsive website for The Blue Bell Inn with private dining lead collection, upcoming events section, comprehensive menu section with editable menu items, blog, and WordPress CMS.

We organized the user journey to communicate the most important selling points of their restaurant: 12 private dining rooms, a professional atmosphere for corporate lunches, weekly happy hour specials, and Sunday brunch.

Website Design + Development:

Photography:

We produced a professional food and interior photography shoot with one of the region’s most respected food photographers to capture the experience of dining at the Inn.

Digital Marketing

Once the website was launched and ready for lead collection, we implemented a strategic marketing plan for inbound marketing, and put the plan into immediate action through:

  • Email Marketing Program: 1-2 eblasts per month with list segmentation.
  • Paid Social Media Campaigns on Facebook and Instagram: To promote private dining, happy hour, Sunday brunch, corporate lunch and special events.
  • Blogging: 1-2 blogs per month, optimized for targeted keywords.
  • Organic social media consultation: Specific to each social channel and posting schedule.

Facebook Ads:

Email Marketing:

Results

Here are the results we produced in the 1st year of working with The Blue Bell Inn:

10X Increase in Web Traffic

Raised website traffic year-on-year from 1,000 unique monthly visits to nearly 10,000 uniques (and still counting!).

76% New Callers

Percentage of phone call leads that are now new callers.

2X Holiday Bookings

Doubled the # of holiday private event bookings.

More Results:

  • 73% of all website traffic are now new visitors.
  • Collected 2,000 leads through private dining, general inquiries, gift cards, and newsletter forms.
  • Tracked 3,000 call leads with call tracking.
  • 56% increase in Facebook page followers.
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