The Blue Bell Inn, a historical landmark in Blue Bell, PA, had been known for years by local senior constituents for its nostalgic American menu and early bird special. When The Blue Bell Inn approached Mole Street, they wanted to attract a younger, modern demographic (millennials through baby boomers) and increase the F&B sales in 3 main areas:
When we began working with The Blue Bell Inn, they had just received a menu makeover, refreshed interior design, and new management. Our challenge was to design a fresh new website and execute an effective inbound marketing campaign that would increase F&B sales and drive interest from a younger demographic of millennials and businessmen and women.
We designed and developed a new, responsive website for The Blue Bell Inn with private dining lead collection, upcoming events section, comprehensive menu section with editable menu items, blog, and WordPress CMS.
We organized the user journey to communicate the most important selling points of their restaurant: 12 private dining rooms, a professional atmosphere for corporate lunches, weekly happy hour specials, and Sunday brunch.
Website Design + Development:
We produced a professional food and interior photography shoot with one of the region’s most respected food photographers to capture the experience of dining at the Inn.
Once the website was launched and ready for lead collection, we implemented a strategic marketing plan for inbound marketing, and put the plan into immediate action through:
Here are the results we produced in the 1st year of working with The Blue Bell Inn: