The Blue Bell Inn, a historical landmark in Blue Bell, PA, had been known for years by local senior constituents for its nostalgic American menu and early bird special. When The Blue Bell Inn approached Mole Street, they wanted to attract a younger, modern demographic and increase the F&B sales in 4 main areas: private events, Sunday brunch, lunch, and happy hour.
After launching the new Blue Bell Inn website, we implemented a growth marketing plan to rapidly experiment with digital marketing channels and identifying top strategies for maximizing engagement, reach, and conversion actions like phone calls to the restaurant.
Since September 2016, we have seen massive success using growth marketing tactics such as:
One of the keys to the success of the growth marketing program has been smart audience targeting. By exploring many audiences and quickly identifying the most engaged groups, we have been able to gear our marketing toward interested prospects and avoid wasted spend on segments that are disengaged.
Top Audiences for Email Marketing:
Boosted Facebook Posts + Sponsored Ads:
The restaurant business is seasonal, but that doesn’t mean that results will be stagnant. Our campaign-based approach to growth marketing keeps patrons engaged all throughout the year. When a timely message is present, like promotion of an upcoming holiday or special event, we focus all of our marketing efforts for 30-60 days on that campaign, then immediately pivot to focus on evergreen campaign content like public dining (lunch, brunch, dinner, happy hour).
By producing timely, value-adding content, we are able to connect with Blue Bell Inn’s patrons throughout the year using media like: