Experiential Marketing Agency in Philly

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Mole Street utilizes experiential marketing + live event activations to grow your business.

Experiential marketing is built on the premise that the best way to connect with your prospective customer base is to be there in person and show them the why, how and what it is that your product, cause or brand stands for. At Mole Street we’ve been producing creative experiences since day one.  From brand activations at music festivals in San Miguel de Allende, Mexico to pop up health education seminars in West Philadelphia during “Back to School Day”, Mole Street has the creative, strategy and production chops to bring your brand to life and drive beyond just engagement but demonstrate ROI.  Our mission is to connect every action and dollar spent straight through to sales and our team an unwavering commitment to uncovering what converts and what doesn’t.

87%

Consumers make a purchase after the event.

98%

Consumers say they are more inclined to purchase the brand after an experience.

70%

Consumers who make a purchase become a regular customer.

View Our Work With Campbell’s Soup

Our Approach 

Research

Research period to align on best practices, campaign objectives and customer behaviors

Planning

Experiential campaign planning, budgeting and creative exploration

Integration

Technology integration strategy and engagement tracking

Production + Tour Management

From site selection to staffing, count on us to deploy the right team to drive success 

Tracking Behaviors

Diligent tracking of consumer actions and behaviors, making optimizations in real-time

Sales Conversion 

Full transparency between marketing and sales teams.

Experiential Marketing Strategy 

First Things First: Experiential Growth Summit

We begin all of our client relationships with an Experiential Summit, an all-day or multi-day in-person workshop to align with our clients on business objectives, business challenges, service offerings that stakeholders have the most confidence in, and areas that have potential to scale and expand. We map out user personas and brainstorm core topics that align the company’s business objectives with user goals.

Next Up: Experiential Campaign Strategy

In this stage of planning, we host follow-up conversations to align and refine our campaign strategy. We follow HubSpot’s definition of a campaign, which is:

Experiential Marketing campaigns are organized, strategized efforts to promote a specific company goal but do that in person versus just online. They typically aim to reach consumers in a variety of ways and involve a combination of data capture, coupled with the following: video testimonials, sampling, lead prospecting and on premise sales.

Data Tracking and Integrations 

Setting the stage to drive engagement through to ROI

Before we deploy an activation team and formally begin an experiential marketing campaign, it’s critical that our two team are completely aligned on what success looks like to ensure we are tracking meaningful data but also driving towards a sustainable and scalable goal. Once a tour is deployed, this ensures that our data analytics team has complete visibility into campaign engagement and user actions to assess the impact of the initiative and areas for improvement.

As a HubSpot Agency Partner and experiential marketing gurus, we know what it takes to show our clients what success looks like across all channels.  We treat experiential marketing no differently then we would a youtube channel or a landing page on a client’s website. An experiential activation is merely an additional touch point and an immersive way to connect with your target audience and prospective client base in a new and strategic way. 

Other Common Integrations Include:

  • Number of attendees at educational seminars

  • Social media likes comments and shares

  • Video views

  • Coupon and Code Tracking

  • Booth visits

  • Email Addresses, phone numbers captured

  • Client testimonials

  • Appointments scheduled

Tour Deployment: Tracking Actions and Making Changes

It’s go time. In this stage, the mobile tour gets on the road and our tour managers begin sharing  experiential campaign data in real time. It’s important that our team remains committed to excellence and humble in our assumptions while campaigns are live. We’re quick to pause marketing strategies that aren’t pulling their weight and double down on the ones that rise to the top, and we experiment with multiple versions of creative to see what types of messaging is most engaging for your target audience. With an eye on the data, we chart next steps with support from the analytics dashboard.

View Our Work With The New York Rangers

Land and Expand 

Planning for Growth

Success doesn’t just happen, it’s planned. With actionable data and insights into the top strategies for success, we can plan for sustainable growth for our clients. By this part of the process, we’ve conducted a reasonable number of campaign experimentations and creative explorations to provide visibility into what’s working best. This informs fresh conversations with our clients around cost per acquisition and future budget planning so we can scale the campaigns for predictable sales growth.

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Our Featured Work:
Growth Marketing Agency in Philadelphia

Success doesn’t just happen, it’s planned. With actionable data and insights into the top strategies for success, we can plan for sustainable growth for our clients. By this part of the process, we’ve conducted a reasonable number of campaign experimentations and creative explorations to provide visibility into what’s working best. This informs fresh conversations with our clients around cost per acquisition and future budget planning so we can scale the campaigns for predictable sales growth.

Are you ready to create sustainable growth for your business?

Schedule an intro call with Brendan Walsh, Principal at Mole Street.
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