Case Studies

HubSpot Migration for a Global Educational Testing Provider

Written by Mole Street | Dec 4, 2025, 11:00:51 PM

Client Overview

Mole Street migrated 3 million contacts from Marketo into HubSpot for ACT, a global educational testing provider, and connected HubSpot to Salesforce, Cvent, and On24. The work rebuilt 20 campaign journeys as workflows and set up two HubSpot portals for B2B and Direct-to-Learner programs.

ACT is a global leader in college and career readiness. It serves millions of students, job seekers, schools, and government agencies through assessments and learning solutions.

  • Client: ACT, Inc.
  • Industry: Higher Education & Educational Testing
  • Solution Delivered: Data migration, system integrations, HubSpot customization, and ongoing consulting
  •  HubSpot Products Used: Marketing Hub Enterprise, Operations Hub Professional
  • Timeline: May 2023 – Present