Case Studies

How a 17-Office CPA Firm Got Its Sales Team Back Into the CRM

Written by Harry Maule | May 21, 2026 11:13:19 AM

Client Overview

Blue & Co. is a regional accounting and advisory firm with 17 offices across five states. The firm serves audit, tax, healthcare consulting, business valuation, and reimbursement clients. Blue & Co. operates as a multi-entity group with five sister companies, including Blue Benefits Consulting and Alliant Purchasing.

Client: Blue & Co., LLC

Industry: Accounting and Advisory Services

Solution Delivered: HubSpot CRM Implementation, Multi-Source Data Migration, and Multi-Entity Portal Architecture

HubSpot Products Used: Marketing Hub Enterprise, Sales Hub, Operations Hub, Custom Objects

Client Contact: Tom Harper, Chief Growth Officer

Key Outcomes