Experiential Marketing

  Augmented reality (AR), or the technology that superimposes a computer-generated image on a user's view of the real world, is not breaking news. Think Pokemon Go or Snapchat filters.  ...

Experiential Marketing

When digital marketing first hit the scene in the U.S., few agencies knew what to do with it. TV was king and digital was the Wild West. For a few short years, while the advertising...

Experiential Marketing

The stage is set, the bands are ready and the lineup is stellar. It’s time for a killer music festival. Now, are you sure all of your bases are covered?

Experiential Marketing

Well, you’ve really outdone yourself now. You’ve just convinced the extremely-hard-to-please board of your non-profit organization to allow you to throw an annual gala. The last time you...

Experiential Marketing

Picture this. You’re at The Union League of Philadelphia (classy, by the way) with a couple of colleagues, thinking you’re there for another one of those run-of-the-mill non-profit gala...