While many marketing teams have found success on platforms like Facebook and Instagram, the often utilized social media site of salespeople is LinkedIn due to the platform’s B2B focus...

Just how important is a Call-to-Action (CTA) on your website? When you stop to think about it, your whole Wordpress website and really, your entire sales funnel may depend on a...

Due to the widespread impact of the COVID-19 pandemic, enterprise marketing will look different from now on. 2020 has changed things forever, and new challenges call for new and better...

The customer journey. The purchase funnel. The buying cycle. They’re all different terms that refer to the same idea. Every organization needs an established purchase funnel, along with...

No sales process is complete without an intensive Q&A session between the buyer and the seller. While reps should be able to answer all of the customer’s questions effectively, sometimes...

Redesigning your Wordpress website may sound like just adding a fresh new coat of paint to your house. But really, it’s more like a major kitchen renovation (which can add tremendous...

Digital marketing is an ever-evolving field. In the beginning, there were banner ads, soon to be replaced by infographics and promotional figures, but the latest innovation in digital...

As any good salesperson will tell you: “Words matter.”  

You’re creating great content on your website and blog. You’re building your presence across social media channels. And you’re developing offers that will give leads a reason to turn to...

There are plenty of platform options for managing your website. There’s Wix, Squarespace, WordPress, and Drupal to name a few. However, according to BuiltWith, Wordpress is the most...