UGG Australia

The Challenge

Our challenge was to draw additional traffic and drive sales for UGG Australia retail stores special launch events and store openings on dual coasts and on very short notice.

UGG Stylehaven House at Coachella 2013 with StyleCaster and DJ Chelsea Leyland (SoCal)
I heart UGG New Line Launch 2014 (NYC)
Store Opening Launch 2014 (S.F.)
King of Prussia Store Launch Event 2014 (Philadelphia, PA)
Spring Line Launch 2015 (NYC)
Fashion Influencer Events 2015 (LA, NYC)

Our Approach

We booked quality, mood-setting entertainment and produced the sound for UGG Australia launch parties in the U.S. We hired DJ’s with strong social media followings to set the tone at Coachella and store openings and product launches in NYC, LA and San Francisco.


Repeat client:
UGG Australia has hired Mole Street for all new store launches and seasonal product launches since the start of this relationship.

Within 24 hours notice, Mole Street had DJs and production teams deployed on both coasts at simultaneous events.

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