The Rittenhouse Hotel

“Mole Street has been an invaluable partner to The Rittenhouse Hotel since 2015. Their professionalism and talent has elevated our guests’ experiences and adds value to our property. They create an atmosphere that tantalizes any passer-by and makes you want to escape into their majestic realm. We are thankful to have Mole Street as part of the Rittenhouse family, and look forward a lasting partnership for years to come”

Sylvain Brien
Food & Beverage Director

The Challenge

In 2013, The Rittenhouse Hotel—Philadelphia’s number one hotel and Forbes rated 4 Diamond property—designed an all-new lobby bar called The Library Bar. Seldom viewed as a destination for Philadelphia locals, or even guests, The Library Bar needed to attract guests and local visitors in order to grow F&B sales.

The Rittenhouse Hotel is a unique property because it is a hotel combined with 50 luxury apartments. That means catering to not only tourists and visitors but also a large number of residents alike. Our challenge was to create an on-brand program to draw more visitor, resident and local Philadelphia traffic into the Library Bar and increase sales.

Our Approach

With our entertainment booking company, Mole Street Artists, we set out to use live music to draw guests into the space. We chose to book jazz artists in varying styles, from 3-piece jazz ensembles, to R&B/jazz vocalists, male and female duets and even a mix of contemporary pop. Through live jazz, we created an atmosphere in The Library Bar that was chic and sexy—a tribute to the bar’s star mixologist and the hotel itself.

51%

Across 9 international markets say music makes them feel more positively about brands.

In addition to providing the weekly schedule of talent—which has grown from 2 nights per week to 3 nights per week—Mole Street consulted on installing a proper sound system in the space and we managed the weekly entertainment production and scheduling, making the process seamless and largely hands-off for Rittenhouse Hotel staff, such as director of F&B, Sylvain Brein, and Hersha Hospitality’s GM of the year, Reg Archambault. We also enforced and oversaw brand standards for our Artists including attire, etiquette and professional communication.

Results

75%

Increase in food revenue at The Library Bar year on year

20%

Increase in beverage revenue at The Library Bar year on year

Multi-Year Engagement

This entertainment campaign at The Rittenhouse Hotel is still active today.

More Results:

  • Hotel guest experience increase as noted by guests
  • Local Philadelphia following outside of hotel guests has been amassed
  • True “on brand” programming has been an excellent fit for the Rittenhouse Hotel’s brand initiatives and standards
  • 4+ years running
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