The Barnes Young Professionals Nights

The Challenge

In 2012 The Barnes Foundation relocated from Lower Merion in Pennsylvania to Center City, Philadelphia. Our challenge was to bring millennials into the new space in order to increase the number of millennial members.

Our Approach

We produce an event series three times a year called Young Professionals Night at The Barnes with a unique theme for each event that pertains to the Foundation’s exhibits: Picasso’s Rose Period, A Paris Fête, Global Glam, Vintage Vaudeville. The alternating themes, cash bar, quality entertainment and surprise performances attracted repeat guests and incited young members to bring new visitors.

Results

99% sell out rate:
700+ Philly area young professionals per event

Media coverage includes CBS 3, Philly Chit Chat and Philly.com

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