PNC Presents: Live @ Lunch Concert Series

The Challenge

Attract a diversified audience to the newly-renovated Dilworth Park through a free 8-week concert series.

Our Approach

We booked live music entertainment that appealed to all ages and reflected the diversity of the Philadelphia audience: Brazilian Afro-Funk, Gospel Choir, Latin Funk, Rock Bands and a Brass Ensemble.

Results

Average 300 person diverse audience from 12-2 p.m. Wednesdays

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