PHS Pop Up Garden

The Challenge

Make The Pennsylvania Horticultural Society relevant to Philadelphia millennials and build beauty in the community through the execution of a 4-month pop up garden.

Our Approach

We made the PHS Pop Up Garden a millennial hot spot where guests would stay for 2-3 hours and invite their friends to attend. We attracted millennials with a garden oasis-like atmosphere, full service bar, quality entertainment and a daily rotating roster of food trucks. Each Wednesday for happy hour we brought in a well-known DJ from the region to integrate with the city-wide Center City Sips initiative. And we managed all private event parties in the garden including corporate outings and non-profit gatherings.

Results

50,000+ attendees:
20,000 more guests than year prior

Increased revenue of neighboring businesses by 15%

Noted in the media by USA Today and The Philadelphia Inquirer

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