In 2015, Heritage Vineyards’ goals were to increase attendance from 4,500 to 6,000 over the course of the 2-day festival and raise the bar on the annual wine festival with 8 wineries instead of two. Our challenge was to come up with branding, digital marketing and an onsite experience that would bring back last year’s guests and draw additional attendees from a wider geography including Philadelphia.
We started with a complete rebrand—logo, website, sponsorship package—and executed a 4-month email and social media marketing campaign to promote the festival. We also introduced notable local celebrities as daily hosts and upgraded the entertainment to draw additional crowds
We consulted the client on ways to make the onsite experience more premium with an exclusive 250-person VIP tent in the vines, 6 quality live music performances on the main stage and acoustic acts in the Beer & Blues Tent.